Legacy meets Gen Z as “Just Do It” evolves from command to choice—and lands with purpose.
This week’s tip and “engagement chain” challenge to grow faster without guessing.
How State Farm turned a Super Bowl spot into a March Madness win without losing momentum.
How Goldfish turned a real mess into memorable, shareable utility.
Keep up to date with the latest marketing masterpiecies.
A stripped-back, women-led spot that reasserts Nike’s voice with maximum impact.
How Billie’s scratch-and-sniff turned passersby into promoters.
3' Read to keep up to date
How Claude’s values-first positioning turns AI anxiety into brand trust
How Škoda used bold symbolism—not specs—to shift perception across Europe.
Positioning Claude around safety and human judgment—not just speed or specs.
How Assana’s seven words turned colorectal health into shareable content.
