Visual Power, Timeless Impact: Lessons from One of the Most Iconic Print Ads Ever

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Nike’s “Just Do It” (1988 Print Campaign)

I’m sure you’ve seen this ad before, but it’s always a great time to remember it.

This iconic ad—featuring a black-and-white image of 80-year-old runner Walt Stack and the now-famous tagline “Just Do It”—demonstrates the power of emotional simplicity. No bright colors, no product glamour shots. Just a real human, defying expectations.

Why it worked:

• Simplicity: A clear, clean layout focuses all attention on the subject and the message.

• Emotional storytelling: The image of an elderly man still running daily taps into universal human themes—determination, age, resilience.

• Memorable copy: The three-word tagline was revolutionary in its brevity and power.

This ad wasn't just selling sneakers—it was selling belief. It showed us that greatness isn’t reserved for athletes; it’s for anyone willing to try. That message made it timeless.

Latest Trends and News

AI-Powered Personalization is Changing Email Marketing—Fast

Email campaigns are moving past "Hi [FirstName]" personalization. Tools like Klaviyo’s AI Subject Line Generator and Mailchimp’s predictive segmentation are enabling highly personalized journeys based on behavior, not just identity.

What this means for you:

• Segment based on actual clicks, not assumed interests

• Test adaptive subject lines that evolve based on engagement

• Sync product recommendations dynamically from user activity

If you’re still using static campaigns, it’s time to experiment with tools that make your emails feel like 1:1 conversations.

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Weekly Tip

Write Calls-to-Action That Sell Without Pushing

The best CTAs don’t feel like demands—they feel like invitations. Here’s a quick rewrite trick:

Instead of:

Focus on value and outcome, not the action you want from them.

Weekly Challenge

Audit the Visual Hierarchy of Your Last Campaign

Look at your most recent ad, landing page, or email. Ask yourself:

• What’s the first thing a viewer sees?

• Is the CTA immediately clear?

• Does your design guide the eye through a story?

Challenge: Take a screenshot, annotate the visual flow, and make one improvement to increase clarity or focus.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.