Inside Out: Marketing That Reveals What Really Matters

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Verizon's "For the Inside"

This week's standout print ad comes from Verizon, showcasing a minimalist yet powerful visual: a geometric sphere representing the internal components of a device, accompanied by the tagline "For the Inside." The ad's simplicity draws attention to the often-overlooked inner workings that drive performance, aligning with Verizon's emphasis on network reliability and innovation.

Why it works:

• Visual Simplicity: The clean design ensures the message isn't lost in clutter, making it instantly digestible.

• Conceptual Depth: By focusing on the "inside," the ad metaphorically highlights the importance of what's beneath the surface—be it technology or values.

• Brand Alignment: The ad reinforces Verizon's commitment to quality and reliability, core aspects of its brand identity.

Latest Trends and News

1. Nespresso Targets Gen Z with Iced Coffee Campaigns

Nespresso is shifting its marketing strategy to appeal to Gen Z's preference for iced coffee. The company has launched a pastel-themed campaign featuring pop star The Weeknd, introduced limited-edition iced coffee flavors, and added an "ice mode" to its machines. Over half of Nespresso's U.S. marketing budget now supports iced coffee initiatives, reflecting a significant change in consumer preferences.

2. Publicis Acquires Captiv8 to Enhance Influencer Marketing

Publicis Groupe has acquired influencer marketing platform Captiv8 for approximately $150 million. This move expands Publicis's capabilities in the influencer marketing sector, integrating Captiv8's AI-driven tools and vast network of content creators into its services. The acquisition reflects the growing importance of influencer marketing in the advertising industry.

3. Google Integrates More Ads into AI Search Features

Google is increasing ad placements within its AI-driven search features, including AI Overviews and AI Mode. These changes offer new opportunities for advertisers but also raise concerns about reduced click-through rates, as AI-generated summaries may decrease the need to visit websites. The move is part of Google's broader $75 billion investment in AI and cloud infrastructure.

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Weekly Tip

Embrace Micro-Influencer Collaborations

In 2025, micro-influencers—those with smaller but highly engaged followings—are proving to be valuable partners for brands. Collaborating with micro-influencers can lead to more authentic engagement and higher conversion rates. Their niche audiences often trust their recommendations, making them effective for targeted marketing campaigns.

Weekly Challenge

Audit Your Social Media Engagement

This week, take the time to:

• Review Engagement Metrics: Analyze likes, comments, shares, and saves to identify what content resonates most with your audience.

• Identify Top-Performing Content: Determine which posts have the highest engagement and consider why they were successful.

• Adjust Your Strategy: Use these insights to inform your future content planning, focusing on what works best for your audience.

Regular audits help ensure your social media strategy remains effective and aligned with your audience's interests.

Submissions + Feedback

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