News Marketing 06/6/25

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Ad Lessons

“The Man Your Man Could Smell Like”

Launched in February 2010, this campaign featured Isaiah Mustafa delivering rapid‐fire monologues directly to female viewers, implying that if their partner used Old Spice, he could embody the confident, adventurous “Old Spice Man.” The single‐take format, practical effects, and tongue‐in‐cheek tone immediately cut through clutter. By June 2010, the spot had amassed over 11 million views online and won the Cannes Grand Prix, revitalizing Old Spice’s image and driving a viral surge in brand conversation.

Key marketing lessons:

• Target unexpected decision-makers: By aiming at women—who purchased 60 percent of body wash products—Old Spice ignited conversations and changed perception.
• Embrace distinctive humor: The ad’s absurd yet polished humor made it endlessly shareable, demonstrating that comedic risk can translate to broad appeal.
• Leverage earned media: Social media engagement—Mustafa’s personalized responses on YouTube and Twitter—extended reach organically, boosting sales by over 100 percent in four weeks.

By combining memorable visuals with a clear, witty message and engaging directly with viewers, “The Man Your Man Could Smell Like” transformed a legacy brand into a cultural phenomenon.

Latest Trends and News

Meta’s AI Ad Revolution
Meta plans to enable fully AI-powered ad creation by late 2026, allowing brands to generate images, video, copy, and targeting automatically. This shift could streamline workflows and open AI-driven marketing to smaller businesses.

Consulting Giants Eye Marketing
Ernst & Young has launched EY Studio+, uniting its design, marketing, sales, and CX tech services under one brand. With 7,000 staffers at launch, the unit aims to capture CMO budgets and rival agencies like WPP and Accenture Song.

Privacy-First Search Gains Traction
Platforms such as DuckDuckGo, You.com, and Brave Search are growing as users seek ad-free, private experiences. Marketers must rethink cookie-based targeting and traditional SEO to adapt to this privacy-driven landscape.

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Weekly Tip

Narrative Consistency

Consistent brand storytelling helps your audience recognize and trust you. When people see a familiar tone or visual style, they feel more connected to what you offer.

A few ways to strengthen your narrative:
• Align tone, imagery, and core message in every channel
• Reinforce your brand’s values in social posts, emails, and ads
• Weave a coherent theme rather than repeating exact phrases

By focusing on the story behind your products or services, you give people a reason to remember and share your message. Keep reinforcing that narrative, and trust will grow naturally over time.

Weekly Challenge

Peak-Time Posting

Review your analytics and identify the two time slots each week when your audience is most active. Then:

• Schedule three posts in those slots, using formats your audience prefers (images, short videos, polls).

• Craft each post with a clear call to action or question to spark comments.

• At week’s end, compare engagement metrics (likes, comments, shares) to confirm which slot worked best.

This challenge helps you pinpoint optimal posting times and build a repeatable schedule for higher reach.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.