Simplicity Sells

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Nike – “Split Face” Ad

View the ad here

Nike’s “Split Face” ad is a masterclass in minimalist storytelling. Featuring the merged faces of male and female athletes, the ad visually communicates the brand’s commitment to equality and shared determination across genders. There’s no tagline, just the iconic swoosh. The clever composition makes viewers pause and think—a powerful reminder that strong visual concepts can do the heavy lifting without needing excess text.

Key Takeaway:

Bold visuals and brand consistency can deliver deeper impact than long copy. Sometimes, less really is more.

Latest Trends and News

Instagram Tests “Backdrop” AI for Product Placement

Instagram is testing a new AI feature called Backdrop that allows users to remove and replace their photo background with AI-generated scenes. While aimed at casual users, brands are eyeing it for quick product photography and lifestyle content. It’s another signal that AI is shifting from novelty to necessity in content creation workflows.

Why it matters: Marketers who adapt to rapid content creation tools will save time and stand out.

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Weekly Tip

Batch Your Content, But Keep It Flexible

Planning a content calendar is smart—but don’t rigidly stick to it. Use batching to prepare posts in advance, but always leave room for timely content. Think of it like a jazz solo: structure is good, but spontaneity can bring your best moments.

Try This: Prepare 3–5 core posts per week in one sitting, but block 2 time slots to post or respond to current trends.

Weekly Challenge

Audit Your Visual Identity

Pick one of your platforms and ask yourself:

• Are my colours consistent?

• Do my posts feel recognisably mine?

• Would a new follower understand my brand in 3 seconds?

Task: Review your last 9 posts. Fix any visual mismatches this week.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.