From Pull&Bear’s micro-choices to AI tagging, Prime-powered checkout, and Reels analytics that all reward how people actually move.
From Balenciaga’s radical silence to AI-boosted bidding and short-form ads that win attention without shouting.
What a Spanish fuel campaign, dynamic product carousels, and contextual audio ads teach us about turning utility into emotion.
From Mango’s emotional wardrobe to smarter search, TikTok alerts, and content your audience actually asks for.
How tiny financial decisions, cleaner design, and honest data use compound into real long-term growth.
How Stradivarius, smarter ad tools, and reader-first content turn repetition into your biggest advantage.
What IKEA’s micro-upgrades, TikTok Search Ads and TV-first retail media teach us about tiny changes with outsized impact.
What Zara’s “Wear It Again”, AI-written product pages and longer Reels say about fashion that lasts—and content that does too.
What Apple’s “Turn It Off”, shoppable TV, and intent-based B2B ads teach us about attention
What Loewe’s “Crafted to Stay”, immersive search shopping, and clear single-CTA content
What Samsung’s “One More Try”, no-AI ads, and agentic marketing teach us about persistence,
What Spotify’s “Pause Is Part of the Song” teaches about human rhythm, social-first brands, and why small breaks can make your marketing hit harder.
