Marketing That Engages All Senses: What 2025 Is Teaching Us

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Billie’s Scratch-and-Sniff Armpit Posters

Billie, the body care brand, made a bold move in April 2025 with their innovative "scratch-and-sniff" armpit posters placed throughout New York City. These interactive ads allowed passersby to experience the scent of their new deodorant line directly from the poster. The campaign quickly went viral as people shared videos of themselves engaging with the ads, blending humor with sensory marketing to create a memorable brand experience.

Latest Trends and News

AI Personalization and Decentralized Social Media

In 2025, artificial intelligence continues to revolutionize marketing strategies. Brands are leveraging AI for hyper-personalization, enabling them to deliver tailored content and product recommendations to individual consumers. This approach not only enhances user experience but also increases conversion rates.

Simultaneously, the rise of decentralized social media platforms like Bluesky is reshaping the digital landscape. With over 34.6 million users, Bluesky offers a user-controlled experience through its open AT Protocol, allowing for greater transparency and customization. This shift challenges traditional centralized platforms, emphasizing the importance of adaptability in marketing strategies.

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Weekly Tip

Optimize for AI Discovery

With AI-driven tools becoming primary sources for product discovery, it's crucial to ensure your brand is easily identifiable by these systems.

• Enhance Product Data: Provide detailed and accurate product descriptions, specifications, and metadata.

• Maintain Consistent Branding: Use uniform brand elements across all platforms to strengthen recognition.

• Implement Structured Data: Utilize schema markup to help AI understand and categorize your content effectively.

By aligning your digital presence with AI algorithms, you increase the likelihood of your products being recommended to potential customers.

Weekly Challenge

Audit Your AI Readiness

This week, evaluate how well your brand is positioned for AI-driven discovery:

• Product Listings: Are your product details comprehensive and up-to-date?

• Brand Consistency: Is your branding uniform across all digital channels?

• Structured Data: Have you implemented schema markup on your website?

• AI Integration: Are you utilizing AI tools for customer engagement and personalization?

Identifying and addressing these areas will enhance your visibility in AI-powered platforms and improve customer engagement.

Submissions + Feedback

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