A simple framing shift plus a voice-on-reel challenge to boost watch time and trust this week.
A 60-second sprint that proves features by feeling, not specs.
Emotion-first storytelling that sells creativity across generations, not products.
“Masterpiece” turns museum icons into a wordless story about creative spark
How McDonald’s bottled decades of screen time into a collector’s-worthy campaign.
A folklore short film that sells belonging first, furniture second.
Adidas Runner’s High sells the feeling and shows why emotion beats specs
Teriyaki Madness tests full AI production to trade speed and cost for creativity that still lands.
How a sound-led rebrand and Shaboozey’s jingle turn craving into recall.
Heineken flips nightlife marketing by making restraint the cool choice that keeps the party going.
boAt × Google’s #boAtGeminiChallenge turns audiences into ad-makers—and loyalty into lift.
Why ad buyers are demanding transparency—and how clear standards become a brand advantage.
