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Author

Javier García
June 12, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

5 Days ago, Walmart unveiled its “Who knew?” campaign starring Walton Goggins. Set to The Who’s “Who Are You,” the 60-second spot highlights unexpected products—home saunas, bear spray and even dancing clogs—underscoring a catalogue of over half a billion items and one-hour Express Delivery. Launched across TV, digital, paid social and out-of-home placements, it built on Walmart’s January brand refresh, using a modernized look and sonic hook to reset consumer perceptions.

Key marketing lessons

• Align product depth with perception: showcasing surprising SKUs reminded shoppers of Walmart’s expanded capabilities.
• Cast a relatable guide: Walton Goggins’ humor and familiarity made the message memorable without feeling forced.
• Harness sonic branding: pairing the tagline with a well-known track reinforced recall and emotional impact.
• Orchestrate an omnichannel rollout: consistency across TV, online video, social and OOH amplified reach and cemented the refreshed identity.

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Weekly Tip

Leverage Micro-Moments

Consumers decide in split seconds when they need quick answers or solutions. These “micro-moments” are your opportunity to deliver the right message at the right time, turning fleeting attention into engagement.

• Identify key micro-moments: “I want to know,” “I want to go,” “I want to do,” and “I want to buy”
• Craft concise, mobile-optimized content that directly addresses each moment’s intent
• Use contextual triggers—like location or recent searches—to make messages feel timely

Anticipating and addressing these real-time needs positions your brand as a helpful resource. When you meet your audience in their moment of intent, you build relevance and encourage action.

Weekly Challenge

Story Poll Sprint

This week, boost interaction by using poll stickers in your Stories:

• Pick three topics or questions that matter to your audience.
• Post one poll each day and invite followers to vote.
• Share results in a follow-up Story, adding your take and asking for comments.

At week’s end, check completion rates and any new messages to see which topics sparked the most interest. Use these insights to shape your next Stories.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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