Latest Marketing News, AI's getting serious

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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Best Ad of the Week

In June 2025, Heinz rebranded its iconic tomato ketchup as “Breakfast Ketchup,” complete with syrup-style labels and subway ads that mimic pancake bottles. The campaign leaned into controversy—sparking debate over ketchup on eggs—while highlighting that one in four Americans already pour ketchup at breakfast. Digital activations on TikTok, Reddit and a custom Wordle partnership drove conversation, and co-branding with Waffle House and select diners helped bring the idea to life in real venues.

Key marketing lessons:
• Lean into cultural debate to cut through the clutter and earn organic reach.
• Use clever packaging shifts to reposition a familiar product and spark curiosity.
• Partner with unexpected venues to create real-world experiences that reinforce the narrative.

By embracing bold repositioning and engaging consumers across digital and physical touchpoints, Heinz turned breakfast skeptics into active participants.

Latest Trends and News

WPP Forecast Trimmed
WPP now forecasts 6 percent global ad revenue growth for 2025, down from 7.7 percent, as U.S. trade policy uncertainty prompts caution. Digital advertising still dominates at 73 percent of the projected $1.08 trillion market, while brands favor more flexible contracts amid economic headwinds.

Agency Models Disrupted
Tech giants Meta, Google, Amazon, and Comcast are rolling out AI-powered ad tools that automate creative and placement, forcing traditional agencies to shift toward performance-based fees and strategic consultancy. Early adopters in luxury and performance sectors are already testing in-house AI workflows.

Shorts Meet Search
Google now integrates YouTube Shorts into mobile search carousels and Lens results, transforming short-form video into a discovery channel. Marketers should optimize captions, keywords, and the first few seconds of vertical storytelling to capture this emerging traffic source.

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Weekly Tip

Interactive Content

Interactive elements cut through the noise and invite your audience to participate rather than passively consume.

• Embed quick polls or surveys in social stories to gather opinions
• Add quizzes or assessments in emails to segment and personalize follow-ups
• Offer simple calculators or configurators on landing pages to showcase value

Start with one format, track engagement metrics (click-through, completion rate) and iterate based on what resonates. Small interactive moments can turn casual visitors into active brand advocates.

Weekly Challenge

Pick two upcoming posts and write two distinct captions for each—one that asks a question and one that offers a tip.

• Schedule each caption to publish at the same time on the same day.
• After 24 hours, compare comments, saves and shares for both versions.
• Note which style drove more conversation or saves.
• Apply the winning caption approach to your next set of posts.

This helps you discover which voice resonates best with your audience.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.