AI is being implemented in every Social Media

Read to not get left behind.

Author

Javier García
June 18, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Best Ad of the Week

In December 2018, Burger King launched “Whopper Detour,” a geoconquesting stunt that offered customers a Whopper for one cent if they ordered via the BK app while within 600 feet of a McDonald’s. Once ordered, the app navigated users to the nearest Burger King for pickup. The campaign drove over 1 million app downloads in just days and ultimately surpassed 1.5 million downloads, making BK’s app the most downloaded QSR app in Apple’s App Store during the promotion.

Key marketing lessons:

• Harness geoconquesting to intercept competitor traffic:
By creating a 600-foot geofence around McDonald’s, Burger King turned its rival’s proximity into a marketing asset, diverting customers with a one-cent offer.

• Blend technology and creativity:
Integrating order-ahead app features with bold, cheeky storytelling ensured the campaign was both functional and memorable.

• Turn brand rivalry into narrative:
Framing the stunt as playful trolling amplified earned media, generating buzz that far outpaced traditional ad spend.

By aligning digital innovation with a clear competitive jab, “Whopper Detour” exemplifies how brands can leverage mobile technology to steal share and attention in a crowded market.

Burger King Whopper Detour

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Weekly Tip

Content Repurposing

Repurposing saves time and amplifies your reach. Transform one core idea into multiple formats to engage diverse audiences without starting from scratch.

• Turn a blog post into a carousel or short video
• Extract key quotes for graphics or email snippets
• Compile related assets into a downloadable guide

By stretching each idea further, you maintain consistency and meet people where they are. Focus on your core message to keep every piece aligned and impactful.

Weekly Challenge

UGC Roundup

Select three loyal followers and invite them to share a photo or short testimonial featuring your brand tag. Then showcase their content and engage.

• Choose three followers who regularly interact with your posts
• Send a friendly message asking for a photo or brief story using your product
• Repost each submission to your feed or Stories, tagging the creator and using a branded hashtag
• Reply to every comment and publicly thank contributors

After one week, compare likes, comments and new follows from each post. Use the top-performing UGC examples to inspire future content and build social proof.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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