I stand by three words | Read: it gives me all the knowledge I need | Think: it allows me to reflect on my knowledge | Write: it allows me to share what I think for the world to see
How tiny financial decisions, cleaner design, and honest data use compound into real long-term growth.
How Stradivarius, smarter ad tools, and reader-first content turn repetition into your biggest advantage.
What IKEA’s micro-upgrades, TikTok Search Ads and TV-first retail media teach us about tiny changes with outsized impact.
What Zara’s “Wear It Again”, AI-written product pages and longer Reels say about fashion that lasts—and content that does too.
What Apple’s “Turn It Off”, shoppable TV, and intent-based B2B ads teach us about attention
What Loewe’s “Crafted to Stay”, immersive search shopping, and clear single-CTA content
What Samsung’s “One More Try”, no-AI ads, and agentic marketing teach us about persistence,
What Spotify’s “Pause Is Part of the Song” teaches about human rhythm, social-first brands, and why small breaks can make your marketing hit harder.
What IKEA’s “Lost Instructions” teaches about embracing imperfection, trusting your audience,
What P&G’s Olympic ad teaches about unseen work, support systems, and brand storytelling that actually feels human.
