I stand by three words | Read: it gives me all the knowledge I need | Think: it allows me to reflect on my knowledge | Write: it allows me to share what I think for the world to see
Viral reach vs. brand trust—what the Sydney Sweeney debate really exposed.
Assana Clinic’s one-line masterclass in using cultural references to spark shareable health awareness.
A playful stunt that outperformed Super Bowl ads by mixing shock, humor, and brand voice.
Melbourne’s Royal Show proves attention isn’t always approval.
Keep up to date with the latest trends and learn
Actionable and centered on the Weekly Challenge—clear, practical value.
Actionable, highlighting the Weekly Challenge with a clear benefit.
Tied to the Best Ad, emotional and curiosity-driven.
Tied directly to the Best Ad, playful and curiosity-driven.
Actionable and challenge-focused, promising direct results.
