I stand by three words | Read: it gives me all the knowledge I need | Think: it allows me to reflect on my knowledge | Write: it allows me to share what I think for the world to see
How Assana’s seven words turned colorectal health into shareable content.
One-week test—reels vs carousels—let the data pick your winner.
De’Longhi’s #Perfetto shows how to sell features with charm, not jargon.
Viral reach vs. brand trust—what the Sydney Sweeney debate really exposed.
Assana Clinic’s one-line masterclass in using cultural references to spark shareable health awareness.
A playful stunt that outperformed Super Bowl ads by mixing shock, humor, and brand voice.
Melbourne’s Royal Show proves attention isn’t always approval.
Keep up to date with the latest trends and learn
Actionable and centered on the Weekly Challenge—clear, practical value.
Actionable, highlighting the Weekly Challenge with a clear benefit.
