7 Reels in 7 Days: Your Fastest Growth Challenge Yet

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

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Best Ad of the Week

Loewe – Resort 2025 "Unexpected Athletes"

The Resort 2025 campaign by Loewe takes a fresh spin on luxury by blending athleticism and elegance. Against minimalist backdrops, models don Loewe’s signature bags and leather goods while performing athletic motions—blurring lines between sport and style. The juxtaposition of strength and sophistication gave the campaign an unexpected, dynamic edge.

Key marketing lessons:
• Break visual stereotypes: Loewe avoids traditional static fashion imagery. By showing movement and energy, it challenges expectations and stands out in the luxury space.
• Merge subcultures for freshness: Tapping into athletic subculture adds relatability and modernity—making the brand feel more contemporary and alive.
• Focus on product presence, not position: Accessories are present without interrupting the narrative—seen as part of someone’s lifestyle, not just an object.
• Inspire through aesthetic tension: The contrast between athletic motion and luxury fashion sparks interest and emotional appeal, encouraging viewers to rethink what luxury can look like.

This campaign proves that when a brand fuses cultural cues—like sports—with refined design, it can refresh its identity and connect with new audiences in unexpected ways.

Latest Trends and News

Google Faces EU Antitrust Heat
A group of European publishers has filed an official complaint against Google, claiming its AI Overviews are draining traffic from news sites. Since launching the feature, zero-click searches have surged, sparking fears of lost visibility and ad revenue.

Luxury Brands Go Private
Top fashion houses like Louis Vuitton and Dior are shifting to invite-only digital experiences—using Instagram DMs and Close Friends to share exclusive content. The move taps into deeper fan loyalty and higher engagement through curated, one-on-one interaction.

CMOs Double Down on AI Spend
At Cannes Lions, 71% of CMOs said they plan to invest over $10 million annually in AI. But while AI is boosting personalisation and campaign speed, most agree creative direction and brand identity still require a human core.

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Weekly Tip

Headline First, Always

No matter how good your content is, it won’t get read without a strong headline.

• Focus on clarity before cleverness
• Highlight a clear benefit or curiosity gap
• Test variations—small word changes can double performance

Your headline decides whether someone keeps scrolling or clicks in. Treat it like the most important part of your content—because it is.

Weekly Challenge

90-Second Reel Routine

Build momentum by committing to short-form video daily:

• Film one quick reel each day (talking tip, behind-the-scenes, or reaction)
• Keep it under 90 seconds, with a clear hook in the first 3 seconds
• Use trending audio or native captions to boost visibility
• Don’t aim for perfect—just show up consistently and improve with each one

By the end of the week, you’ll have 7 reels, stronger camera presence, and clearer insight into what your audience wants more of.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.