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- Coca-Cola, Van Gogh, and the Ad That Turned Heads
Coca-Cola, Van Gogh, and the Ad That Turned Heads
Cultural, emotional, and curiosity-driven—draws in readers who appreciate storytelling in advertising.
Introduction
Welcome to another exciting week!
Table of Contents
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Marketing ideas for marketers who hate boring
The best marketing ideas come from marketers who live it.
That’s what this newsletter delivers.
The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.
Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.
Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.
Best Ad of the Week
Coca-Cola – “Masterpiece” (2023)
Released in 2023, “Masterpiece” is a visually stunning spot that blends live-action with animation. It shows famous paintings and sculptures—like Warhol, Van Gogh, and Munch—passing a Coca-Cola bottle between them to help an art student in need of inspiration. The ad turns the product into a symbol of creative energy, bridging classic art with pop culture in a fresh, global way.
Key marketing lessons
• Make your product part of the story, not the hero: The Coke bottle isn’t the focus—it’s the spark. That subtlety makes it feel iconic, not pushy.
• Fuse high culture with brand identity: Connecting the brand to timeless works elevates perception and taps into emotional resonance.
• Use visual storytelling to transcend language: No dialogue was needed. The blend of animation and art speaks universally.
• Create wonder, not just recall: People didn’t just remember the ad—they talked about how it made them feel.
With “Masterpiece,” Coca-Cola proved that when you frame your product as part of something bigger—like creativity or culture—it becomes more than just a drink. It becomes part of the moment.

Coca-Cola – “Masterpiece” (2023)
Latest Trends and News
Unilever Goes Viral with AI-Driven Influencer Content
Unilever is leveraging AI to automate influencer content creation—producing thousands of digital assets weekly across formats. Using Nvidia's Omniverse and its GenAI Content Studio, the company significantly boosted its Dove soap campaign, generating over 3.5 billion social impressions and acquiring 52 % of purchasers as new customers.
Adobe Adds 10 Autonomous AI Agents to Its Marketing Suite
Adobe unveiled ten new AI agents in Experience Cloud during its Australia summit. These tools autonomously manage tasks like data insights, customer journey optimization, and responsive content creation—shown working with brands such as Marriott and Coca‑Cola. Adobe positions them as strategic aids rather than replacements for creative teams.
ICC Appoints New Global Marketing & Advertising Commission Leadership
The International Chamber of Commerce announced a refreshed leadership team for the ICC Advertising and Marketing Communications Code. The group includes senior executives from Google, Microsoft, Coca‑Cola, Nestlé, and others, tasked with guiding global marketing standards through 2028.
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Weekly Tip
Headline First, Always
No matter how good your content is, it won’t get read without a strong headline.
• Focus on clarity before cleverness
• Highlight a clear benefit or curiosity gap
• Test variations—small word changes can double performance
Your headline decides whether someone keeps scrolling or clicks in. Treat it like the most important part of your content—because it is.
Weekly Challenge
Pin Your Best
Boost profile performance by curating what visitors see first:
• Review your top-performing posts from the last month
• Choose three with strong saves, shares, or comments
• Pin them to the top of your profile to showcase your best work
• Monitor profile visits and follows over the next 5 days
Your pinned posts act as your digital storefront—make sure they show what you do best.
Submissions + Feedback
Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.
Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.
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