Coca-Cola, Van Gogh, and the Ad That Turned Heads

Cultural, emotional, and curiosity-driven—draws in readers who appreciate storytelling in advertising.

Author

Javier García
July 08, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Best Ad of the Week

Coca-Cola – “Masterpiece” (2023)

Released in 2023, “Masterpiece” is a visually stunning spot that blends live-action with animation. It shows famous paintings and sculptures—like Warhol, Van Gogh, and Munch—passing a Coca-Cola bottle between them to help an art student in need of inspiration. The ad turns the product into a symbol of creative energy, bridging classic art with pop culture in a fresh, global way.

Key marketing lessons
• Make your product part of the story, not the hero: The Coke bottle isn’t the focus—it’s the spark. That subtlety makes it feel iconic, not pushy.
• Fuse high culture with brand identity: Connecting the brand to timeless works elevates perception and taps into emotional resonance.
• Use visual storytelling to transcend language: No dialogue was needed. The blend of animation and art speaks universally.
• Create wonder, not just recall: People didn’t just remember the ad—they talked about how it made them feel.

With “Masterpiece,” Coca-Cola proved that when you frame your product as part of something bigger—like creativity or culture—it becomes more than just a drink. It becomes part of the moment.

Coca-Cola – “Masterpiece” (2023)

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Weekly Tip

Headline First, Always

No matter how good your content is, it won’t get read without a strong headline.

• Focus on clarity before cleverness
• Highlight a clear benefit or curiosity gap
• Test variations—small word changes can double performance

Your headline decides whether someone keeps scrolling or clicks in. Treat it like the most important part of your content—because it is.

Weekly Challenge

Pin Your Best

Boost profile performance by curating what visitors see first:

• Review your top-performing posts from the last month
• Choose three with strong saves, shares, or comments
• Pin them to the top of your profile to showcase your best work
• Monitor profile visits and follows over the next 5 days

Your pinned posts act as your digital storefront—make sure they show what you do best.

Submissions + Feedback

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