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Reels, Scripts, and Shoppable Shorts: What’s New This Week

Punchy and trend-driven. Great for readers who want to stay current without fluff.

Author

Javier García
July 02, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Škoda – Flamingos & Raccoons Street Takeover

At the Cannes Lions in June 2025, Škoda launched a striking outdoor campaign across European cities featuring larger-than-life flamingos and raccoons. The quirky imagery was chosen to symbolize uniqueness and adaptability, aligning with Škoda’s efforts to reposition itself as a modern, innovative brand beyond traditional automotive messaging.

Key marketing lessons
• Use unexpected visuals to reset perception: By stepping away from conventional car ads, Škoda grabbed attention and shifted how people think about the brand.
• Tie symbols to brand narrative: Flamingos and raccoons aren’t random—they represent adaptability and distinctiveness, qualities Škoda wants to own.
• Create emotional brand moments: These whimsical displays sparked curiosity and conversation in public spaces, building a memorable connection beyond product specs.
• Think beyond the product: The stunt reinforced brand values instead of just selling cars—an effective approach for long-term positioning.

Škoda’s bold use of animal imagery shows that when brands dare to surprise creatively, they can reframe entire narratives—and open minds to new brand possibilities.

Škoda – Flamingos & Raccoons Street Takeover

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Weekly Tip

One Message per Post

Trying to say too much at once dilutes impact. Every piece of content should focus on a single, clear idea.

• Stick to one goal—inform, inspire, or drive action
• Avoid cramming multiple CTAs into the same space
• Let the main message breathe with clean layout and copy

Simplicity improves retention. One strong point, well delivered, always beats five weak ones fighting for attention.

Ask ChatGPT

Weekly Challenge

One Hook, Three Posts

Train your audience to stop scrolling by mastering the hook:

• Write one strong, curiosity-driven opening line
• Build three different posts around it: one carousel, one reel, one static image with caption
• Keep the core message the same, but adapt the format to test what captures attention best
• Publish across the week and track hook performance through saves, shares, and retention

By refining your hooks, you increase the odds your content actually gets seen—and read.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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