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Weekly news, marketing

Weekly news, marketing

Keep up to date with the latest news in the sector

Javier García
July 14, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Best Ad of the Week
Latest Trends and News
Weekly Tip
Weekly Challenge

Best Ad of the Week

Hellmann’s – When Harry Met Sally Reunion (Super Bowl 2025)

In early 2025, Hellmann’s recreated the iconic “I’ll have what she’s having” scene from When Harry Met Sally for its Super Bowl spot. Meg Ryan and Billy Crystal reprised their roles at Katz’s Deli, with Ryan adding Hellmann’s mayo to her sandwich—triggering the memorable reaction. Sydney Sweeney appears at the end, echoing the famous line. The ad honored the original while spotlighting Hellmann’s product in a playful, nostalgic context.

Hellmann’s – When Harry Met Sally Reunion (Super Bowl 2025)

Key marketing lessons
• Respect nostalgia, but refresh it: Hellmann’s tapped a timeless pop‑culture moment in a way that felt genuine, not forced.
• Embed product naturally: The mayo is integral to the punchline, not just an add‑on—reinforcing product relevance.
• Invoke shared cultural memories: Viewers who recognized the scene felt rewarded—making the ad more memorable.
• Use star power subtly: Including original actors and a contemporary star added credibility and reach without overshadowing the message.

By reconnecting with a beloved cinematic moment and weaving in a simple product moment, Hellmann’s created both an emotional and commercial hit—showing how nostalgia can unite generations and amplify brand storytelling.

Latest Trends and News

Unilever’s AI Content Surge
Unilever is now generating thousands of AI-driven influencer-style ads weekly using Nvidia’s Omniverse. Their Dove campaign alone reached 3.5 billion impressions, with over half of new buyers coming from this AI-first strategy.

Adobe Adds AI Agents to Marketing Cloud
Adobe has launched 10 autonomous AI agents inside its Experience Cloud. These tools manage customer journeys, content testing, and data insights, freeing up creative teams to focus on strategy. Early adopters include Marriott and Coca-Cola.

New Global Ad Standards Board Formed
The ICC has appointed a new leadership team—including execs from Google, Microsoft, and Nestlé—to oversee global marketing standards through 2028. Their focus: guiding ethical AI, sustainability claims, and brand transparency worldwide.

Weekly Tip

Keep a Swipe File

Great ideas don’t always show up when you need them. A swipe file gives you a bank of inspiration to pull from anytime.

• Save ads, posts, emails, and headlines that catch your eye
• Organise them by format or theme for quick reference
• Revisit regularly to spark ideas or analyse what works

Creativity isn’t just about starting fresh—it’s about knowing where to look when you're stuck. A well-kept swipe file can unblock your next great idea in seconds.

Weekly Challenge

Comment Prompt Test

This week, focus on driving replies with stronger CTAs in your captions:

• For three posts, end with a clear, simple question that invites a specific answer
• Avoid generic prompts—make them relevant to the post (e.g. “What’s your go-to editing tool?”)
• Vary the tone: one playful, one opinion-based, one personal
• Track which one drives the most comments and saves

Strong prompts not only boost engagement—they tell you what your audience actually cares about.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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