More Followers? Here’s How to Turn Them Into Fans

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

KFC – A Finger Lickin’ Comeback

After pausing its iconic tagline “It’s Finger Lickin’ Good” during the pandemic, KFC brought it back in 2021 with a bold outdoor campaign showing blurred-out slogans and censored posters. The message? You already know what it says. That self-awareness and play on brand memory turned a public health pivot into a clever re-entry that felt fresh, not forced.

Key marketing lessons
• Know your equity: KFC leaned on decades of brand recognition, proving that when your line is iconic enough, you don’t even have to say it.
• Turn disruption into opportunity: Instead of quietly reinstating the slogan, they made a moment out of its return—generating headlines and nostalgia.
• Use humour to re-engage: Lighthearted self-censorship added just enough cheekiness to grab attention while remaining tasteful.
• Build anticipation through absence: The year-long break made the comeback feel like an event, showing the power of controlled silence.

KFC’s return to “Finger Lickin’ Good” wasn’t just about reclaiming a slogan—it was a masterclass in reminding audiences what they already love, and making it feel new again.

Latest Trends and News

GIC Backs Klick Health
Singapore’s sovereign wealth fund GIC and Linden Capital Partners acquired a minority stake in Klick Health—valuing the healthcare marketing agency at around $2.5 billion. The deal highlights continued investor appetite in pharma-focused marketing despite broader private equity slowdowns.

Adobe LLM Optimizer Launched
Adobe released its LLM Optimizer in Experience Cloud to help brands manage visibility across AI-powered platforms. Announced at Cannes Lions, the tool also includes enhancements to Adobe GenStudio for video and display ad creation.

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Marketing ideas for marketers who hate boring

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Weekly Tip

Design for Scroll, Not Just Clicks

Most users scroll before they click. That means your content has to catch interest instantly—even without interaction.

• Front-load key info in the first few lines
• Use strong visuals or bold headers to stop the scroll
• Break text into short, easy-to-skim chunks

Optimise for how people actually browse, not how you wish they did. Winning attention starts before the click.

Weekly Challenge

One Idea, Daily Posts

Build consistency and focus by sticking to one theme for the week:

• Choose a single topic your audience cares about (e.g. content planning, engagement tips, mindset)
• Create five short posts around it—mix formats: one carousel, one reel, one quote, one tip, one story
• Post daily, keeping the visual style and tone consistent
• On the last day, ask followers which post helped them most

This keeps your message clear, your content easier to create, and your profile more memorable.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.