Actionable, highlighting the Weekly Challenge with a clear benefit.
Tied to the Best Ad, emotional and curiosity-driven.
Tied directly to the Best Ad, playful and curiosity-driven.
Actionable and challenge-focused, promising direct results.
Insight-driven, highlights the campaign’s strategy and sparks curiosity.
Actionable and focused on the Weekly Challenge, promising quick engagement wins.
Emotional and curiosity-driven, inviting readers to see the story.
Inspires curiosity and makes the reader want to see how LEGO pulled it off.
Practical and personal. Spotlights the Weekly Challenge with a clear benefit.
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Cultural, emotional, and curiosity-driven—draws in readers who appreciate storytelling in advertising.
Direct and actionable. Makes the Weekly Challenge the main hook with clear payoff.
