From BMW’s “Feel the Road Again” to shoppable Shorts and AI-written Reels captions, this week is all about putting human feeling back at the centre of tech-driven marketing.
From Coca-Cola’s “First Sip” to AI-tested creatives and smarter podcast metrics, this week is all about small actions that quietly transform brand performance.
From Louis Vuitton’s “Traces” to AI-powered product highlights and creator storefronts, value is shifting from perfection to the marks we leave behind.
From Renault’s “Quiet Overtake” to auto-generated Shorts and commerce-ready TikTok pins, subtle shifts are reshaping how brands move and sell.
From Pull&Bear’s micro-choices to AI tagging, Prime-powered checkout, and Reels analytics that all reward how people actually move.
From Balenciaga’s radical silence to AI-boosted bidding and short-form ads that win attention without shouting.
What a Spanish fuel campaign, dynamic product carousels, and contextual audio ads teach us about turning utility into emotion.
From Mango’s emotional wardrobe to smarter search, TikTok alerts, and content your audience actually asks for.
How tiny financial decisions, cleaner design, and honest data use compound into real long-term growth.
How Stradivarius, smarter ad tools, and reader-first content turn repetition into your biggest advantage.
What IKEA’s micro-upgrades, TikTok Search Ads and TV-first retail media teach us about tiny changes with outsized impact.
What Zara’s “Wear It Again”, AI-written product pages and longer Reels say about fashion that lasts—and content that does too.
