Inside Adidas’ bold sustainability campaign—and what “giving up” can do for your brand story.
Apple revives an iconic ad to ask what you’ll create now.
LEGO × NASA turns bedroom floor blueprints into real missions.
Why Dove’s latest fights filters with empathy, not outrage.
How Mercedes turns raw autonomy into human trust.
How Patagonia turns mending into a movement—and loyalty into legacy.
Google’s cross-generation film that turns utility into emotion.
How L’Oréal makes authenticity aspirational, and the latest shopper-tech shifts you should know.
Pepsi’s “Fizz Goes Quiet,” and why calm branding cuts through the noise.
Adobe’s creator-first stance and this week’s personalization + AI ad shifts.
Samsung’s “Join the Flip Side” turns a hinge into a storyline—and discovery into participation.
Guinness proves moderation can be magnetic—nostalgia, parity pours, and pure camaraderie.
