Duolingo makes returning feel easy—while Microsoft turns Bing into a retail media lane, Snapchat speeds up AR shopping, and Adobe predicts creative performance before launch.
Red Bull reframes “wings” as legacy and quiet momentum—while Apple turns Maps into a high-intent ad surface, Reddit sharpens interest targeting, and Salesforce automates campaign orchestration.
KitKat modernises “Have a break” for the always-on era—while Google summarises brands with AI, TikTok turns search into ad inventory, and Amazon makes creators visible on product pages.
Volvo sells safety through the life it protects—not the fear it prevents—while platforms shift to faster moderation, schema-driven AI visibility, and deeper subscriber audiences.
ASICS turns a 10-minute run into a mental reset—while TikTok predicts trends early, Amazon shortens creator-to-commerce, and Google pushes brands harder toward first-party data.
Heinz owns a behaviour—people wait, not substitute—while Amazon, Instagram, and Google all push marketing toward smarter budgeting, tighter exclusivity, and measurable privacy-first performance.
Movistar sells courage, not coverage—while Google, TikTok, and LinkedIn all push marketing toward clearer value signals, creator-led commerce, and longer-form B2B storytelling.
Decathlon makes sport feel safe to start—while Google, TikTok, and Meta all push marketing toward clearer creatives, search-driven discovery, and frictionless lead capture.
Audi turns a split-second decision into premium storytelling—while Apple, X, and Walmart reshape where intent, safety, and shopper data will matter most in 2025.
Iberia turns the “before” into the destination—while Google, TikTok, and Spotify push marketing toward clearer value, faster testing, and harder attribution.
From BMW’s “Feel the Road Again” to shoppable Shorts and AI-written Reels captions, this week is all about putting human feeling back at the centre of tech-driven marketing.
From Coca-Cola’s “First Sip” to AI-tested creatives and smarter podcast metrics, this week is all about small actions that quietly transform brand performance.
