Missed a Day?

Duolingo makes returning feel easy—while Microsoft turns Bing into a retail media lane, Snapchat speeds up AR shopping, and Adobe predicts creative performance before launch.

Author

Javier García
December 15, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Duolingo – “Missed a Day?” (2025 Global Campaign)

Duolingo’s “Missed a Day?” turns guilt into motivation. The ad opens with everyday moments of procrastination: someone closing the app at night, another silencing a reminder, a streak freezing on screen. Instead of punishment or pressure, the tone stays light. The owl appears only at the end, calmly restarting a lesson with the line: “It’s not over. It’s just paused.”

Key marketing lessons

• Reduce friction, increase return: By normalising missed days, Duolingo removes the shame that stops users from coming back.
• Progress over perfection: The campaign reframes learning as non-linear, aligning with how people actually build habits.
• Brand personality as UX extension: The owl’s calm, forgiving tone mirrors the product experience, not just the marketing voice.
• Behavioural insight drives creativity: The idea is built around a real drop-off moment, not a feature or update.
• Motivation through kindness: Encouragement proves more effective than pressure for long-term engagement.

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Weekly Tip

Decide the Angle Before Writing

Most content feels messy because the angle isn’t clear from the start. The angle is the lens, not the topic.

• Choose what makes this idea different or relevant
• Decide what you’re emphasising and what you’re ignoring
• Let the angle guide tone, examples, and structure

When the angle is clear, writing becomes faster and the message lands cleaner.

Weekly Challenge

Context Switch Post

This week, reuse one idea by changing only the audience context:

• Pick a topic you’ve already covered
• Rewrite it for a different segment of your audience (beginner vs advanced, creator vs brand, solo vs team)
• Publish the post clearly stating who it’s for in the first line
• Track comments and saves to see which context resonates more

Same idea, different framing. This helps you expand reach without creating from scratch.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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