Still Flying

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Red Bull – “Still Flying” (2025 Global Brand Campaign)

Red Bull’s “Still Flying” takes a surprising pause from extreme stunts. The ad opens with empty landscapes where Red Bull events usually happen: a silent ski slope, a calm cliff edge, a quiet airstrip at sunrise. Then we meet former athletes, pilots and creators who once pushed limits for Red Bull, now older, slower, but still moving. One teaches a kid to skate. Another fixes a plane instead of flying it. The line closes the film: “Flying doesn’t always mean leaving the ground.”

Key marketing lessons

• Evolve without abandoning your core: Red Bull keeps its “gives you wings” idea, but expands it beyond physical extremes.
• Redefine aspiration with maturity: Progress is shown as continuity, not peak performance, allowing the brand to grow with its audience.
• Silence builds authority: The absence of spectacle makes the message feel confident, not defensive.
• Legacy as storytelling asset: Featuring former icons adds depth and credibility that new faces alone cannot provide.
• Brand before product: The drink is barely shown, reinforcing Red Bull as a mindset rather than a beverage.

Latest Trends and News

Apple Expands Ads Inside Apple Maps
Apple is testing promoted listings and branded pins in Apple Maps search results. The move turns local discovery into a high-intent ad surface and positions Apple as a serious player in location-based advertising.

Reddit Upgrades Interest-Based Targeting
Reddit has rolled out improved interest and community targeting for advertisers, using on-platform behaviour rather than third-party data. Brands gain access to highly contextual conversations with clearer brand-safety controls.

Salesforce Pushes AI-Driven Campaign Orchestration
Salesforce has expanded its Marketing Cloud with AI tools that automatically coordinate email, paid media, and CRM messaging. The focus is on reducing manual planning and letting AI manage timing, channel mix, and sequencing.

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Weekly Tip

Constraints Improve Creativity

Limits don’t kill creativity. They focus it. When options are endless, decisions slow down and ideas get vague.

• Set clear boundaries before creating: format, length, or angle
• Treat constraints as a brief, not a restriction
• Use them to force sharper choices and clearer messages

The tighter the frame, the stronger the idea inside it.

Weekly Challenge

Time-to-Value Test

This week, reduce how long it takes for your content to deliver value:

• Pick one post and move the main takeaway to the first line or first frame
• Remove any setup that doesn’t directly support that takeaway
• Publish it and compare retention, saves, or comments with your usual posts
• Note if faster value delivery improves engagement

The quicker people understand why your content matters, the more likely they are to stay, save, and share.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.