Bosch turns reliability into emotional value, as platforms optimise creatives and brands move sales into short-form video.
How HSBC sells foresight over speed—and why progress fails when context is overlooked.
WhatsApp turns repetition into relief, as platforms optimise clarity, learning, and shoppable storytelling.
John Lewis turns attention into value, as retail media, checkout ads, and creator commerce reshape how brands capture intent.
Uniqlo makes usefulness aspirational, as platforms optimise offers, automate messaging, and brands prioritise owned audiences.
Barilla turns patience into meaning, as Google flags demand spikes, Meta speeds creative learning, and fashion brands embrace drop culture.
SEAT claims the learning moment in driving, as platforms automate offers, scale Advantage+, and brands test creator-led demand.
Honda unifies cars, bikes, and robotics through craftsmanship, as platforms automate media mix, accelerate creative testing, and push retail media beyond owned sites.
Peugeot reframes driving as an emotional space, while platforms optimise creatives earlier, reduce friction, and push audiences into owned channels
KFC proves iconic behaviour beats reinvention—while AI reshapes campaign planning, messaging drives sales, and brands move closer to owned channels.
Dyson turns engineering into proof—while Google expands mid-funnel search ads, Meta unifies creative learning, and Ikea monetises owned platforms.
Oreo proves iconic rituals outlast innovation—while Google predicts creative performance, Meta scales creator ads, and retail media goes local.
