A stripped-back, women-led spot that reasserts Nike’s voice with maximum impact.
How Billie’s scratch-and-sniff turned passersby into promoters.
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How Claude’s values-first positioning turns AI anxiety into brand trust
How Škoda used bold symbolism—not specs—to shift perception across Europe.
Positioning Claude around safety and human judgment—not just speed or specs.
How Assana’s seven words turned colorectal health into shareable content.
One-week test—reels vs carousels—let the data pick your winner.
De’Longhi’s #Perfetto shows how to sell features with charm, not jargon.
Viral reach vs. brand trust—what the Sydney Sweeney debate really exposed.
Assana Clinic’s one-line masterclass in using cultural references to spark shareable health awareness.
A playful stunt that outperformed Super Bowl ads by mixing shock, humor, and brand voice.
