Not Every Ride Is About Speed

Uber turns “getting there” into “being there”—while Google predicts when conversions happen, Meta bundles creatives automatically, and Zalando makes the homepage a personalised marketing surface.

Author

Javier García
December 17, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Uber – “The Long Way Home” (2025 Global Brand Campaign)

Uber’s “The Long Way Home” focuses on a quiet truth about mobility: sometimes the destination matters less than the moment. The ad shows different riders choosing not to rush. A woman asks the driver to go slower after a long day. Friends extend the ride because the conversation is finally flowing. A man takes a longer route through the city he’s about to leave. The app interface is barely visible. The story lives inside the car. The film ends with a simple line: “Not every ride is about getting there fast.”

Key marketing lessons

• Redefine category value: Uber moves beyond speed and convenience, positioning itself as part of life’s in-between moments.
• Emotion over efficiency: By slowing things down, the brand stands out in a category obsessed with optimisation.
• Product fades into experience: The app works quietly in the background, reinforcing trust without demanding attention.
• Relatable micro-moments scale globally: Everyone recognises the feeling of not wanting a moment to end.
• Maturity in brand storytelling: Uber shows confidence by letting the experience speak instead of pushing features.

If you want the next ad lesson from a luxury brand, a food brand, or another Spanish advertiser, just tell me.

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Weekly Tip

Make Reading Effortless

If content requires effort, attention drops. Smooth reading keeps people engaged longer.

• Use simple words and direct phrasing
• Break ideas into short, digestible lines
• Let spacing and rhythm guide the eye

When reading feels easy, understanding and retention improve automatically.

Weekly Challenge

Profile Visit Trigger

This week, intentionally drive traffic to your profile:

• Create one post or Story that clearly tells people to visit your profile for a specific reason
• Make the reason concrete: a pinned post, a resource, or a clear explanation of what they’ll find
• Keep the CTA simple and direct, no multiple actions
• Check profile visits and follows 24 to 72 hours after posting

Learning how to move people from content to profile is key to turning reach into real growth.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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