What Apple’s “Turn It Off”, shoppable TV, and intent-based B2B ads teach us about attention
What Loewe’s “Crafted to Stay”, immersive search shopping, and clear single-CTA content
What Samsung’s “One More Try”, no-AI ads, and agentic marketing teach us about persistence,
What Spotify’s “Pause Is Part of the Song” teaches about human rhythm, social-first brands, and why small breaks can make your marketing hit harder.
What IKEA’s “Lost Instructions” teaches about embracing imperfection, trusting your audience,
What P&G’s Olympic ad teaches about unseen work, support systems, and brand storytelling that actually feels human.
Inside Unilever’s 5-Minute Shower Project
Making Scratches the New Status Symbol
It Can Redefine Road Safety
Nike’s New Message on Discipline
Lessons from ‘Every Cup Has a Story’
Inside Lacoste’s “Invisible Match”
