Greatness in the Undo

What Samsung’s “One More Try”, no-AI ads, and agentic marketing teach us about persistence,

Author

Javier García
November 21, 2025 • Estimated Reading Time: 5 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

Sponsored Section

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Best Ad of the Week

Samsung – “One More Try” (2025 Global Campaign)

Samsung’s “One More Try” focuses on the small retries that quietly shape modern creativity. The ad follows different people using Galaxy devices while working on something they care about: a teenager re-recording the same guitar riff, a photographer tweaking a night shot, a baker retrying the same icing swirl, a student rewriting a single sentence. Every time they fail, they tap “undo” on their Samsung device and try again. The film ends with: “Greatness isn’t built in one take.”

Key marketing lessons

• Champion persistence over perfection: The campaign reframes creativity as a series of retries, making effort more important than instant results.
• Product as enabler, not hero: Samsung doesn’t show specs. The tools blend into the background, supporting the story rather than dominating it.
• Emotional clarity through repetition: Showing multiple “undos” creates a rhythm that reinforces the central message.
• Universality across skills: Whether music, baking or writing, retrying is a universal human experience—giving the campaign global relatability.
• Modern creativity > traditional performance: Samsung positions its devices not for elites, but for anyone trying to get better at something.

Sponsored Section

From Boring to Brilliant: Training Videos Made Simple

Say goodbye to dense, static documents. And say hello to captivating how-to videos for your team using Guidde.

1️⃣ Create in Minutes: Simplify complex tasks into step-by-step guides using AI.
2️⃣ Real-Time Updates: Keep training content fresh and accurate with instant revisions.
3️⃣ Global Accessibility: Share guides in any language effortlessly.

Make training more impactful and inclusive today.

The best part? The browser extension is 100% free.

Weekly Tip

Open With a Bold Claim

A strong claim snaps attention instantly. It sets a clear direction and gives readers a reason to continue.

• Start with a statement that challenges assumptions
• Keep it truthful and relevant to your message
• Use the next lines to justify or explain the claim

A bold opening creates momentum—and momentum keeps people reading.

Weekly Challenge

Myth-to-Truth Post

This week, turn a common misconception in your niche into a clear teaching moment:

• Pick one myth your audience often believes
• Create a short post contrasting “Myth” and “Truth” side by side
• Keep the explanation concise and focused on one actionable insight
• Track saves and shares—they’re usually high on myth-busting content

Correcting misconceptions positions you as a reliable, trustworthy source.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

How was today's post?

Login or Subscribe to participate in polls.

Reply

or to participate.