Greatness in the Undo

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

Sponsored Section

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Best Ad of the Week

Samsung – “One More Try” (2025 Global Campaign)

Samsung’s “One More Try” focuses on the small retries that quietly shape modern creativity. The ad follows different people using Galaxy devices while working on something they care about: a teenager re-recording the same guitar riff, a photographer tweaking a night shot, a baker retrying the same icing swirl, a student rewriting a single sentence. Every time they fail, they tap “undo” on their Samsung device and try again. The film ends with: “Greatness isn’t built in one take.”

Key marketing lessons

• Champion persistence over perfection: The campaign reframes creativity as a series of retries, making effort more important than instant results.
• Product as enabler, not hero: Samsung doesn’t show specs. The tools blend into the background, supporting the story rather than dominating it.
• Emotional clarity through repetition: Showing multiple “undos” creates a rhythm that reinforces the central message.
• Universality across skills: Whether music, baking or writing, retrying is a universal human experience—giving the campaign global relatability.
• Modern creativity > traditional performance: Samsung positions its devices not for elites, but for anyone trying to get better at something.

Latest Trends and News

• WPP has launched WPP Open Pro, enabling brands to plan, create and publish campaigns themselves using their AI-powered platform.

• Aerie pledged to stop using AI-generated bodies or people in its ads and committed to “100% real people” — a move that boosted its Instagram engagement by ~75%.

• Netcore Cloud launched its Agentic Marketing 2025 summit in partnership with Google Cloud, focusing on the shift from automation to autonomous marketing systems.

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Weekly Tip

Open With a Bold Claim

A strong claim snaps attention instantly. It sets a clear direction and gives readers a reason to continue.

• Start with a statement that challenges assumptions
• Keep it truthful and relevant to your message
• Use the next lines to justify or explain the claim

A bold opening creates momentum—and momentum keeps people reading.

Weekly Challenge

Myth-to-Truth Post

This week, turn a common misconception in your niche into a clear teaching moment:

• Pick one myth your audience often believes
• Create a short post contrasting “Myth” and “Truth” side by side
• Keep the explanation concise and focused on one actionable insight
• Track saves and shares—they’re usually high on myth-busting content

Correcting misconceptions positions you as a reliable, trustworthy source.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.