The Rooms Where Champions Are Made

What P&G’s Olympic ad teaches about unseen work, support systems, and brand storytelling that actually feels human.

Author

Javier García
November 20, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

P&G – “The Room Where It Happens” (2025 Olympics Campaign)

P&G’s “The Room Where It Happens” shifts the focus away from stadiums and podiums to the quiet, unseen places where athletes are actually made. The ad shows late-night laundry rooms, kitchen tables covered in schoolbooks and training schedules, and tiny bedrooms serving as makeshift gyms. Parents, siblings and coaches appear only in glimpses—tying shoes, packing meals, lifting spirits. The line closes the film: “Champions are made in rooms the world never sees.”

Key marketing lessons
• Reframe greatness through context: By showing the environment around the athlete, the brand expands the emotional frame of sports.
• Spotlight the support system: P&G continues its strength—honouring the people who enable excellence rather than the athlete alone.
• Make the mundane meaningful: Everyday rooms become symbols of sacrifice, persistence and love.
• Emotional clarity over spectacle: No dramatic action shots, only honest glimpses of real effort.
• Universality that travels globally: Homes differ, but the feeling of support is universal—making the message resonate across cultures.

If you want the next lesson centred on a European brand or something more digitally driven, just tell me.

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Weekly Tip

Use Purposeful Repetition

Repeating a key idea at the right moments strengthens recall without feeling redundant.

• Reintroduce the main point midway through the content
• Echo the message again in the final line
• Keep phrasing consistent so the idea sticks

Well-placed repetition builds memory and reinforces impact.

Weekly Challenge

30-Second Breakdown

This week, practice distilling complex ideas into simple, fast content:

• Choose a topic your audience usually finds confusing
• Break it down into one clear, 30-second reel
• Use captions to keep the message easy to follow
• Share it midweek and track watch time and saves

Clarity and brevity make your content more memorable—and more shareable.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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