Your Verse, Ten Years Later

Apple revives an iconic ad to ask what you’ll create now.

Author

Javier García
November 03, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Apple – “Your Verse” (2025 Relaunch)

Apple revived its iconic “Your Verse” concept—first launched in 2014—to reintroduce the iPad Pro as a creative companion for a new generation. The ad opens with Robin Williams’ original Dead Poets Society monologue playing over scenes of modern creators: dancers, filmmakers, coders, and musicians using the iPad to bring ideas to life. The updated closing line reads: “What will your verse look like now?”

Key marketing lessons
• Revisit legacy with new context: By reviving a beloved campaign, Apple connects nostalgia with innovation, bridging emotional history and modern relevance.
• Use storytelling over specs: The ad never mentions performance or features—it sells inspiration, not processors.
• Leverage cultural memory: Reintroducing a classic voiceover ties emotional resonance to continuity, strengthening trust in the brand’s creative DNA.
• Modernize without replacing: The new visuals feel fresh but respectful—an evolution, not a remake. That’s how heritage brands stay alive.
• End with an open invitation: The closing question turns the campaign into a dialogue, not a statement—empowering viewers to respond through creation.

Takeaway:
Apple proves that true brand strength lies in timeless storytelling. When your message still inspires a decade later, evolution—not reinvention—is all you need.

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Weekly Tip

Eliminate Visual Noise

Too many design elements compete for attention and weaken your message. Simplicity wins clarity.

• Limit colours to your core palette
• Use one focal point per design
• Remove shapes, icons, or effects that don’t serve a purpose

When nothing distracts the eye, your message becomes impossible to miss.

Weekly Challenge

Content Replication Test

This week, double down on what already works:

• Pick your highest-performing post from the last month
• Recreate it with a small twist—new visuals, updated caption, or different hook
• Post it midweek when engagement is highest
• Compare reach and saves to see if the format still performs

Repeating what resonates helps you refine your winning formula.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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