Why Do It? Nike Turns a Slogan into a Conversation

Legacy meets Gen Z as “Just Do It” evolves from command to choice—and lands with purpose.

Author

Javier García
October 01, 2025 • Estimated Reading Time: 6 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Nike – “Why Do It?” (2025 Relaunch of “Just Do It”)

Nike has brought back its iconic “Just Do It” with a new twist: the campaign is titled “Why Do It?”, aimed at connecting with a younger generation. It reframes greatness not as an end result but a choice people make. The new direction emphasizes authenticity, collaboration, ambition, and the courage it takes to start.

Marketing Lessons

  • Revisit legacy language with new questions
    Nike isn’t abandoning “Just Do It”—it’s re-engaging it by asking why someone takes action. It turns a command into conversation, making the brand more dialogic than directive.

  • Empower over dictate
    The shift from “Do It” to “Why Do It?” respects consumer agency. It asks people to choose purposefully, which resonates stronger in markets sensitive to motivation and identity.

  • Honor your past while evolving
    This campaign acknowledges Nike’s heritage, yet adapts it for modern mindsets. That balance helps retain core fans while inviting new ones in.

  • Use tone to redirect meaning
    The visuals, narration, and athlete selection emphasize nuance and struggle—not just triumph. That deeper emotional tone can distinguish a new campaign from past “motivational” ads.

  • Strategic timing matters
    Relaunching at a moment when audiences are questioning purpose (in sports, wellness, life goals) gives “Why Do It?” both cultural and personal relevance.

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Weekly Tip

Clarity Beats Creativity

A clever phrase might impress, but a clear one converts. If people don’t get it instantly, they’ll scroll past.

• Use straightforward language over wordplay
• Highlight the core benefit in plain terms
• Test if someone outside your field understands it right away

Creativity catches the eye, but clarity keeps attention.

Weekly Challenge

Callout Carousel

Create one carousel that directly addresses a common mistake or myth in your niche:

• Pick a misconception your audience often has
• Dedicate each slide to explaining why it’s wrong and what to do instead
• End the last slide with a clear, simple takeaway
• Track saves and shares—myth-busting content often spreads quickly

Challenging assumptions makes your content stand out and positions you as an authority.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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