When Things Just Work

Bosch turns reliability into emotional value, as platforms optimise creatives and brands move sales into short-form video.

Author

Javier García
January 02, 2026 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

Sponsored Section

Your competitors are already automating. Here's the data.

Retail and ecommerce teams using AI for customer service are resolving 40-60% more tickets without more staff, cutting cost-per-ticket by 30%+, and handling seasonal spikes 3x faster.

But here's what separates winners from everyone else: they started with the data, not the hype.

Gladly handles the predictable volume, FAQs, routing, returns, order status, while your team focuses on customers who need a human touch. The result? Better experiences. Lower costs. Real competitive advantage. Ready to see what's possible for your business?

Best Ad of the Week

Bosch – “Like a Bosch, Every Day” (2025 Global Campaign)

Bosch’s “Like a Bosch, Every Day” shifts the brand away from specs and into daily reliability. The ad follows a single day across different households. A dishwasher running overnight so a family wakes up to a clean kitchen. A washing machine finishing just before a kid’s football match. An oven preheating silently while someone double checks a recipe. Nothing dramatic happens. Everything just works. The film ends with a calm line: “When things work, life moves.”

Key marketing lessons

• Reliability as emotional value
Bosch turns dependability into peace of mind, not a technical promise.

• Sell outcomes, not performance
Instead of noise levels or energy ratings, the ad focuses on what people gain: time, calm, continuity.

• Everyday moments build trust
By choosing ordinary scenarios, the brand feels credible and present in real life.

• Quiet confidence beats claims
No comparisons, no exaggeration. The absence of hype reinforces quality.

• Consistent brand positioning
Bosch stays disciplined to its long term territory of precision and trust, without reinventing itself.

A reminder that some brands don’t need attention. They earn loyalty by never getting in the way.

Sponsored Section

The Future of Shopping? AI + Actual Humans.

AI has changed how consumers shop, but people still drive decisions. Levanta’s research shows affiliate and creator content continues to influence conversions, plus it now shapes the product recommendations AI delivers. Affiliate marketing isn’t being replaced by AI, it’s being amplified.

Weekly Tip

Signal the Payoff Early

People commit attention when they know what they’ll get in return.

• Make the benefit clear in the first line
• Avoid hiding the payoff behind long explanations
• Reinforce the value once before closing

When the reward is visible early, readers stay engaged to the end.

Weekly Challenge

One Promise Post

This week, make one clear promise and deliver on it:

• Identify one specific outcome your audience wants
• Create one post that promises that outcome in the first line
• Deliver exactly one actionable step that moves them closer to it
• End by asking if they want a follow-up on the same topic

Clear promises set expectations. Meeting them builds trust and repeat engagement.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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