When Fans Become Creators

boAt × Google’s #boAtGeminiChallenge turns audiences into ad-makers—and loyalty into lift.

Author

Javier García
October 12, 2025 • Estimated Reading Time: 5 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Boat × Google – #boAtGeminiChallenge

What it is:
BoAt (audio tech brand) partnered with Google to launch the #boAtGeminiChallenge, inviting creators, students and young people in India to produce ads using Google’s AI in Gemini. Launched October 8 to October 14, 2025, the challenge encourages participants to experiment, share and get rewarded.

Key Marketing Lessons

  • Co-create with your audience
    By making users part of the creative process, the brand turns passive viewers into active contributors—and that ownership boosts engagement and loyalty.

  • Leverage new tech as creative fuel, not just gimmick
    Using Google’s AI as a tool opens new avenues for expression, not just as a buzzword. When people feel the tech adds real value, the campaign’s credibility rises.

  • Tap youth curiosity and challenge culture
    Audiences love contests, experiments, and showing off original work—especially when new tools (like AI) are involved. It’s a blend of education, fun and brand immersion.

  • Extend reach via social amplification
    Every submitted entry is potential user content. The campaign multiplies its reach organically through participants’ networks, not just from brand channels.

  • Signal both innovation and humility
    Rather than claiming “we’re the creators,” BoAt says “let’s see what you create.” That humility invites collaboration—and positions BoAt as enabler, not dictator.

Boat × Google

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Weekly Tip

Speak Their Language

Your audience won’t connect if you sound like someone else. Use the words and tone they naturally use.

• Pay attention to how your audience describes their problems
• Mirror their vocabulary in your content
• Avoid corporate or overly technical phrasing unless it fits your brand

When people feel understood, they listen longer and trust more.

Weekly Challenge

Story Hook Test

This week, experiment with how you open your Stories:

• Post three Stories that start in different ways—a question, a bold statement, and a visual surprise
• Keep each under 10 seconds and related to your niche
• Track viewer retention to see which opening keeps people watching longest
• Use the winning hook style in future Stories

The first few seconds decide whether people stay or swipe away—make them count.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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