When Electric Cars Start Making Music

Inside Mercedes’ “Sound of Tomorrow”

Author

Javier García
November 16, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Mercedes-Benz – “Sound of Tomorrow” (2025 Electric Range Launch)

Mercedes-Benz’s “Sound of Tomorrow” introduces its new generation of electric vehicles through an unexpected lens—sound. The film begins with a composer recording the hums, clicks, and electric whirs of the new EQ models. Those noises evolve into a symphony performed live by an orchestra powered entirely by EV batteries. The tagline reads: “The future doesn’t roar. It resonates.”

Key marketing lessons
• Transform limitation into art: Instead of mourning the loss of engine noise, Mercedes reframes silence as an opportunity to create a new kind of beauty.
• Innovation through metaphor: By turning engineering into music, the brand translates technology into emotion—a bridge between intellect and feeling.
• Own the sensory identity of a new era: Every great car brand has a sound; Mercedes redefines its for the electric age, making quietness iconic.
• Humanize the future: Showing musicians interpreting machine sounds connects progress with creativity, not coldness.
• Poetic branding over product selling: The ad doesn’t talk range or specs—it sells wonder, curiosity, and forward motion.

Takeaway:
Mercedes shows that true innovation marketing isn’t about features—it’s about feelings. When a brand teaches audiences to hear progress differently, technology becomes art, not noise.

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Weekly Tip

Say One Thing, Say It Well

The strongest content delivers a single, memorable idea. When you try to squeeze in too much, nothing stands out.

• Choose one clear takeaway before you start writing
• Remove side notes or extra angles that dilute the message
• Let the main point be the hero of the piece

A focused message creates sharper impact and better retention.

Weekly Challenge

Micro-Carousel Challenge

Create one ultra-short carousel that delivers value fast:

• Choose a topic you can explain in three slides
• Keep each slide clean and focused on a single idea
• Post it midweek and observe swipe-through rates
• Track whether shorter carousels drive more saves or shares

Bite-sized carousels make learning quick and keep your audience engaged.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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