When Electric Cars Start Making Music

Inside Mercedes’ “Sound of Tomorrow”

Author

Javier García
November 16, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

Sponsored Section

Shoppers are adding to cart for the holidays

Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.

Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.

Best Ad of the Week

Mercedes-Benz – “Sound of Tomorrow” (2025 Electric Range Launch)

Mercedes-Benz’s “Sound of Tomorrow” introduces its new generation of electric vehicles through an unexpected lens—sound. The film begins with a composer recording the hums, clicks, and electric whirs of the new EQ models. Those noises evolve into a symphony performed live by an orchestra powered entirely by EV batteries. The tagline reads: “The future doesn’t roar. It resonates.”

Key marketing lessons
• Transform limitation into art: Instead of mourning the loss of engine noise, Mercedes reframes silence as an opportunity to create a new kind of beauty.
• Innovation through metaphor: By turning engineering into music, the brand translates technology into emotion—a bridge between intellect and feeling.
• Own the sensory identity of a new era: Every great car brand has a sound; Mercedes redefines its for the electric age, making quietness iconic.
• Humanize the future: Showing musicians interpreting machine sounds connects progress with creativity, not coldness.
• Poetic branding over product selling: The ad doesn’t talk range or specs—it sells wonder, curiosity, and forward motion.

Takeaway:
Mercedes shows that true innovation marketing isn’t about features—it’s about feelings. When a brand teaches audiences to hear progress differently, technology becomes art, not noise.

Sponsored Section

From Boring to Brilliant: Training Videos Made Simple

Say goodbye to dense, static documents. And say hello to captivating how-to videos for your team using Guidde.

1️⃣ Create in Minutes: Simplify complex tasks into step-by-step guides using AI.
2️⃣ Real-Time Updates: Keep training content fresh and accurate with instant revisions.
3️⃣ Global Accessibility: Share guides in any language effortlessly.

Make training more impactful and inclusive today.

The best part? The browser extension is 100% free.

Weekly Tip

Say One Thing, Say It Well

The strongest content delivers a single, memorable idea. When you try to squeeze in too much, nothing stands out.

• Choose one clear takeaway before you start writing
• Remove side notes or extra angles that dilute the message
• Let the main point be the hero of the piece

A focused message creates sharper impact and better retention.

Weekly Challenge

Micro-Carousel Challenge

Create one ultra-short carousel that delivers value fast:

• Choose a topic you can explain in three slides
• Keep each slide clean and focused on a single idea
• Post it midweek and observe swipe-through rates
• Track whether shorter carousels drive more saves or shares

Bite-sized carousels make learning quick and keep your audience engaged.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

How was today's post?

Login or Subscribe to participate in polls.

Reply

or to participate.