What Marketers Get Wrong About GenAI (And What’s Next)

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

In 2011 Volkswagen ran The Force during the Super Bowl, featuring a child in a Darth Vader costume who believes he’s using the Force on household items. His “powers” only work when his father starts their Passat with a remote key fob. By releasing the 60-second version online four days before the game it amassed millions of views and became the most shared Super Bowl ad ever. The spot turned a simple product feature into an emotional, nostalgic story that audiences loved.

Key marketing lessons

• Use a familiar narrative to bring product benefits to life

• Leverage cultural icons to evoke emotion and recall

• Premiere content early to spark prelaunch excitement

• Focus on storytelling instead of overt selling

Latest Trends and News

Sell-By Date for GenAI Tools
A new Hootsuite study reveals that most GenAI marketing tools have already “passed their sell-by date,” as early adopters report inconsistent performance, integration hurdles, and rising quality concerns

Booze Ads Ban Looms
The UK Department of Health & Social Care is eyeing a partial ban on alcohol advertising—putting at risk an estimated £6 billion in annual spend—as part of its upcoming NHS ten-year plan, with new restrictions on ad placement and target audiences

Forecasting API Beta
Amazon Ads has rolled out a Forecasting API (beta) for its DSP platform, enabling advertisers to model campaign outcomes and optimize budgets with predictive analytics directly within the ad console

Sponsored Section

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Weekly Tip

Social Proof Amplification

Social proof leverages real experiences to build trust quickly. When prospects see genuine endorsements, they’re more likely to engage.

• Showcase customer testimonials on key pages
• Highlight third-party reviews and star ratings
• Display usage figures or subscriber milestones

Sprinkle social proof into emails, ads and landing pages to reinforce credibility. Even a brief testimonial can tip the balance in your favor.

Weekly Challenge

Collab Tag Swap

This week, partner with a non-competing creator to expand your reach:

• Identify one brand or influencer whose audience overlaps yours and send a friendly invite.
• Agree on a simple co-created post—this could be a quick tip, mini-interview or behind-the-scenes peek.
• Each of you publishes the content on your main platform, tagging and mentioning the other.
• Over the next seven days, track new follows, comments and shares on both profiles.

Review which collaboration drove the most growth and plan your next joint effort based on those insights.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.