Weekly Marketing News

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Britannia – “Nature Shapes Us” OOH Campaign

Britannia’s recent out-of-home series transforms conventional billboard design with organic shapes and playful, wonky typography, all inspired by nature. The visuals aim to reinforce the brand’s sustainability message—differentiating Britannia by weaving environmental purpose into its creative identity rather than using direct product promotion.

Key Marketing Lesson

Visual storytelling can signal purpose

Using natural shapes and quirky typeface, the campaign weaves sustainability into its aesthetic, turning brand values into visual language instead of copy.

OOH done creatively still breaks the mold

In a world full of static billboards, Britannia’s artistry stands out, proving outdoor can still surprise and make an impression.

Emotion over information

Viewers don’t see a product or slogan—they feel a narrative. It’s memorable because it’s atmospheric, not just informative.

Sustainability can live in design

The campaign suggests that sustainability isn't only a message—it can be a mood, embedded in how a brand looks and feels, making it more resonant.

Latest Trends and News

UK Retail Slump: Uncertainty Stings Spending

Deutsche Bank downgraded top UK retailers—including Primark owner Associated British Foods, Kingfisher, and Wickes—citing tightening consumer discretionary budgets. The move triggered a sell-off in UK retail stocks, dragging down both FTSE 100 and FTSE 250 indexes.

Meanwhile, in the U.S., market jitters escalated after President Trump’s attempt to dismiss Fed Governor Lisa Cook and threats of tariffs on countries implementing digital service taxes. These actions rattled central bank independence and sparked drops in Treasuries and the dollar.

On a brighter note, UK tech company Filtronic rose nearly 5% following a £47.3 million contract award from SpaceX.

Andhra Pradesh Nears Top in Fisheries Marketing

According to a new ICAR-CMFRI report, Andhra Pradesh achieved a 70.48% consumer-rupee share reaching fishermen, second only to Kerala’s 71.59%—a strong indicator of efficient fisheries marketing.

Marine species like lobsters and pomfret showed high marketing yields, whereas oil sardine and Indian anchovy performed poorly. These insights are crucial for improving fisher income and supply chain effectiveness.

Australians Prefer Education Over Ad Bans for Health

A Nielsen study for the Australian Association of National Advertisers reveals that 74% of Australians prefer government investments in health education—such as school programs and clear food labeling—over banning unhealthy food advertisements.

Most respondents (71%) were satisfied with current regulations restricting ads targeting children under 15. AANA emphasized that behavior is influenced more by price, convenience, and routine than advertising alone, opposing stricter restrictions.

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Weekly Tip

Test Before You Scale

Big campaigns don’t have to be a gamble. Testing small first saves time and budget.

• Run A/B tests on subject lines, visuals, or copy

• Use small ad spends to see what gains traction

• Double down only on what proves effective

A small experiment can reveal what resonates—so when you scale, you scale with confidence.

Weekly Challenge

Behind-the-Scenes Week

Show your audience the process, not just the result:

• Each day, share one behind-the-scenes clip or photo of how you create, plan, or work

• Keep it authentic—focus on small, real moments rather than polished outcomes

• Add a short caption that explains why this step matters

• At the end of the week, check which BTS moment sparked the most saves or replies

Letting people see your process builds trust and makes your brand more relatable.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.