We Dare You

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Burger King – “Order From McDonald’s” (2025 Global Stunt Campaign)

Burger King’s “Order From McDonald’s” is a masterclass in confidence through provocation. The ad encourages people to open the McDonald’s app, scroll the menu, and then… close it and order a Whopper instead. The execution is blunt, almost rude. No jokes. No comparisons. Just one instruction repeated across billboards, social posts, and video: “Order from McDonald’s. We dare you.”

Key marketing lessons

• Confidence beats explanation
Burger King doesn’t argue why it’s better. It challenges you to check for yourself.

• Turn the competitor into a prop
McDonald’s isn’t attacked. It’s used as a reference point, which signals category leadership rather than insecurity.

• Provocation drives attention
The idea is simple, slightly uncomfortable, and impossible to ignore. That tension fuels conversation.

• Simplicity scales fast
One sentence. One idea. Easy to adapt across markets and formats.

• Brand voice consistency
The campaign feels unmistakably Burger King: bold, irreverent, and willing to poke the giant.

A reminder that sometimes the strongest persuasion isn’t convincing people. It’s daring them.

Latest Trends and News

Google Introduces AI-Based Demand Forecasts
Google Ads is testing forecasts that predict short-term demand by category and location. Advertisers can anticipate spikes and adjust budgets earlier, moving from reactive to predictive media planning.

Meta Pushes Lead Generation Inside Reels
Meta is expanding lead-focused formats within Reels, with faster forms and fewer steps. Short-form video is no longer just for awareness, it’s becoming a direct acquisition channel.

Uniqlo Tests Limited App-Only Launches
Uniqlo is piloting product drops available exclusively through its app for the first 24 hours. The approach builds urgency while strengthening owned channels and first-party data.

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Weekly Tip

Make the Value Obvious at a Glance

Most readers decide in seconds whether to continue. Help them understand why it matters immediately.

• Use a clear opening that states the benefit
• Avoid abstract or vague first lines
• Let the reader know what they’ll gain right away

When the value is obvious at a glance, attention comes naturally.

Weekly Challenge

Content Decision Filter

This week, improve results by being more selective:

• Before posting anything, ask one question: “What action do I want the reader to take?”
• If the post does not clearly support that action, do not publish it
• Share only two or three posts this week that pass this filter
• Compare engagement quality (comments, saves, DMs) with a normal week

Better content decisions usually outperform higher volume.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.