This week news in Marketing

Keep up with the latest marketing trends

Author

Javier García
June 21, 2025 • Estimated Reading Time: 5 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

A Recommendation to My Friend

If SEO is part of your game, you’ll want to check out SEO Growth Hacks. It’s packed with smart tactics for both local and international positioning, and it’s backed by the team at Skyrocket Marketers Agency.
You can follow and subscribe directly on LinkedIn:

Best Ad of the Week

Always – #LikeAGirl

Launched in June 2014, this campaign asked participants to perform everyday actions “like a girl”—first adults, then young girls—revealing how stereotypes erode confidence at puberty. The film went viral, generating over 90 million views across 150 countries within two months and earning the Titanium Grand Prix at Cannes.

Key marketing lessons:

• Leverage insight to drive narrative: research revealed 72% of girls felt limited at puberty, making the campaign deeply relatable.
• Address universal themes for global impact: the social experiment format resonated across 150 countries, accumulating over 90 million views in two months.
• Mobilize social conversation with a hashtag: inviting audiences to share experiences under #LikeAGirl transformed viewers into advocates, extending the campaign’s reach organically.

Always – #LikeAGirl

Sponsored Section

Marketing ideas for marketers who hate boring

The best marketing ideas come from marketers who live it.

That’s what this newsletter delivers.

The Marketing Millennials is a look inside what’s working right now for other marketers. No theory. No fluff. Just real insights and ideas you can actually use—from marketers who’ve been there, done that, and are sharing the playbook.

Every newsletter is written by Daniel Murray, a marketer obsessed with what goes into great marketing. Expect fresh takes, hot topics, and the kind of stuff you’ll want to steal for your next campaign.

Because marketing shouldn’t feel like guesswork. And you shouldn’t have to dig for the good stuff.

Weekly Tip

Behavioral Segmentation

Segment your audience by their actions rather than demographics. When you group people based on what they do—like opening emails, visiting specific pages, or adding items to cart—you can deliver far more relevant messages.

A few steps to get started:
• Define key behaviors (e.g., first-time visitors, repeat buyers, cart abandoners)
• Craft targeted content that addresses each segment’s interests and needs
• Automate triggered workflows so each group receives timely follow-ups

Focusing on behavior boosts relevance and engagement. Even simple segmentation often yields significantly higher open and click-through rates.

Weekly Challenge

Carousel Story Sprint

Map out a mini-tutorial or narrative across five slides and share it as a carousel:

• Brainstorm a topic that benefits from step-by-step visuals
• Sketch a simple outline for each of the five slides
• Design and post your carousel, guiding viewers through the story
• Include a clear prompt on the final slide (vote, comment or save)
• After 48 hours, review swipe-through rate and saves to gauge interest

Use insights to refine your next carousel and boost on-page engagement.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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