The Psychology of Follower Growth

If you want to grow your audience, you need to learn the reason behind people following accounts.

And that is exactly what you are about to learn.

In the next 2 minutes, you’ll learn:

• What’s the purpose of following someone.

• What motivates people to follow other people.

• How to get people to follow you.

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What’s the purpose of following someone.

At the beginning of the Internet, it had a clear purpose. You followed someone to get their content onto the first page. That meant you ended up watching the same accounts most of the time.

That’s what made having a large following so vital, without it, your content would never go viral. But nowadays, that’s not a requirement in order to get more views.

The complex algorithms are now able to detect whether people are engaged and enjoying a piece of content without the need of the user liking a post or subscribing to an account.

But following people still has a purpose. It helps you further connect with your audience. As soon as someone starts following you, it is more likely that person starts commenting on your posts and engaging with any piece of your content.

Which makes new followers extremely valuable.

What motivates people to follow other people.

There are a range of many factors involved on people following another account, but I’ll make it short:

• Delivering value: the main reason why someone would follow an account is that they want to consume more of their content. This means your new followers start following you because you have posted something that was of value to them.
  Maybe you shared some tips, or maybe you cracked the best joke, whatever the reason may be, you have delivered some value. And your followers want to keep getting that value.

• Social proof: the main psychological factor behind following people, as well as liking another post, is having social proof. By this, I mean new users are more likely to follow you if you already have a large followers base.
  That’s because having many followers proofs other people have already found your content valuable, so it must be good.

• It is engaging: you may know the secrets behind staying healthy, which many people would love to learn. But if you are not able to present your content in an engaging way, your posts will never be successful.
  Social media competes for users attention, you need it in order to grow.

How to get people to follow you.

Getting new followers is not that hard. You just need to master the three reasons mentioned above. As well as the one I’m about to share:

Remind people they can follow: you want to tell people to follow you every time you share a valuable piece of content.

The reason for this, is that most people don’t realize they are not following you, and also, most people don’t follow you because they don’t think there is a point.

You need to remember to new users why it is beneficial for them to start following your account.

“If you want to keep getting the latest news, make sure to hit follow“.

A phrase as simple as this one, will make your posts get twice or even more new followers.

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Thanks for reading

Thanks so much for taking the time to read it, I hope you learned a lot and that it was helpful.

It would be awesome if you left a reply with your thoughts, feedback is always appreciated.

See you next Monday, at the same time. Till then, keep Growing.