The power of Micro-Influencers

How to take advantage of this opportunity in the new social media age

Author

Javier García
June 19, 2025 • Estimated Reading Time: 5 minutes

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Google – Parisian Love

First aired during the 2009 Super Bowl, “Parisian Love” tells a love story entirely through a sequence of Google searches. Starting with “study abroad Paris,” it moves through finding romance, marriage plans and finally “how to parent twins,” all without dialogue. The ad stood out by showcasing Google as an emotional storyteller rather than a mere search engine. Its simplicity and relatability resonated instantly, driving over five million YouTube views in the first month and earning widespread praise for its innovative narrative.

Key marketing lessons
• Harness product utility to tell a story: turning routine searches into a touching journey demonstrated the service’s human value.
• Keep visuals minimal: uncluttered text and a single, memorable piano score focused attention on the narrative arc.
• Evoke emotion subtly: a gentle, familiar storyline can forge a powerful bond without overt calls to action.
• Leverage major events: debuting during the Super Bowl ensured massive reach and paired emotional impact with broad exposure.

By weaving brand function into a universal tale, Google transformed a mundane task into a moment of genuine connection.

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Weekly Tip

Harness User-Generated Content

User-generated content (UGC) turns your customers into authentic brand advocates. When people see real experiences, it builds trust faster than polished ads.

A few ways to encourage and leverage UGC:
• Launch a branded hashtag challenge to collect photos or videos
• Invite honest reviews and feature standout quotes in your campaigns
• Spotlight customer stories in newsletters or on social media

Curate and share the best submissions to keep the momentum going. UGC not only enriches your content pipeline but also deepens community engagement—people love seeing themselves celebrated.

Weekly Challenge

Reel Remix

Identify two trending audio tracks and put your brand spin on them:

• Select two popular sounds on your primary platform and brainstorm how they link to your message
• Produce and post two reels using those sounds, ensuring each highlights a unique value or story
• After 48 hours, review views, shares and saves to see which remix resonated most

Use those insights to refine your approach and plan your next set of branded remixes.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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