The Beauty of What Stays

From Louis Vuitton’s “Traces” to AI-powered product highlights and creator storefronts, value is shifting from perfection to the marks we leave behind.

Author

Javier García
December 06, 2025 • Estimated Reading Time: 6 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

Sponsored Section

Find customers on Roku this holiday season

Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.

Bonus: we’re gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.

Best Ad of the Week

Louis Vuitton – “Traces” (2025 Global Brand Film)

Louis Vuitton’s “Traces” is built on a simple, poetic idea: luxury is defined not by how pristine an item stays, but by the marks it collects over time. The ad shows close-up shots of worn handles, softened leather, faded stitching and tiny imperfections on classic LV pieces. These visuals are intercut with the moments that created them: rushing through an airport, carrying gifts to a family gathering, running through rain in a hurry. The final line appears: “What you leave on it is what lasts.”

Key marketing lessons

• Reinterpret wear as value: Inverting the typical luxury obsession with perfection makes the brand feel human, confident and timeless.
• Show the afterlife of the product: Instead of focusing on newness, the ad elevates longevity, positioning LV pieces as lifelong companions.
• Emotional storytelling through details: Fleeting close-ups of hands, luggage, textures and movement create intimacy without heavy narrative.
• Luxury with vulnerability: By showcasing imperfections, Louis Vuitton softens its image and meets modern consumers’ desire for authenticity.
• A tagline with staying power: “What you leave on it is what lasts” is memorable and links brand equity directly to personal stories.

Sponsored Section

Want to get the most out of ChatGPT?

ChatGPT is a superpower if you know how to use it correctly.

Discover how HubSpot's guide to AI can elevate both your productivity and creativity to get more things done.

Learn to automate tasks, enhance decision-making, and foster innovation with the power of AI.

Weekly Tip

Write With Intent, Not Habit

It’s easy to fall into familiar patterns, but intentional writing creates sharper, more effective messages.

• Ask yourself what the reader should take away before you start
• Let that intention guide structure, tone, and pacing
• Remove anything that doesn’t serve the purpose of the piece

When every line is written on purpose, your content becomes clearer, stronger, and far more memorable.

Weekly Challenge

Carousel Clarity Challenge

This week, improve the way you structure multi-slide posts:

• Create a carousel that follows a simple pattern: hook, value, value, value, takeaway
• Keep each slide focused on a single sentence or idea
• Post it at a time when your audience is usually active
• Check swipe-through rate and saves to measure clarity

Clear structure makes carousels easier to follow—and easier to save.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

How was today's post?

Login or Subscribe to participate in polls.

Reply

or to participate.