Stop chasing money

The more you actively try to make money, the less you make.

This is the “Intent Paradox“, which occurs more often than you think.

Let’s jump right into it!

In today’s post, you’ll learn:

• What is the intent paradox?

• Why does it occur?

• How to solve it.

• My personal experience.

Planable | Paid Segment

Content collaboration has never been this easy

Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.

And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.

Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.

Because we love organized content. And so do you. More time, more clients.

Try Planable for free

What is The Intent Paradox?

The intent paradox explains an inverse correlation between how eager you want to make money, and how much you end up making.

Over time, I’ve realized this is especially true when it comes to Social Media.

But… Shouldn’t it be the other way around? It should, the more work you put in, the more you receive, but that’s not always the case. That’s because when we focus on making money, and we make money our priority, we end up shifting far away from what makes us money.

Why Does it Occur?

There are many reasons why this occurs. Most of us usually don’t realize what’s happening, until it’s too late… Keep reading to avoid this from ever happening to you.

When you are focused on increasing your revenue, there are a few things that change in you and your day-to-day activities. You’ll soon feel immersed in a lot of graphics and analytics, so much data, you won’t even know what to do with it.

Should I change my layout? Should I make my bio shorter? Maybe it’s the colors? When you realize, you’ve spent countless hours doing nothing helpful nor for you or your business. But you won’t realize that you feel great, after changing so many (meaningless) things.

At the end of the day, you needed it to increase your revenue… right?

I wish that was the only problem that comes with it, as well as taking time from your business by “improving“ subtle features, your content quality decreases exponentially.

When you focus on making money, on selling something, you stop caring about your community, you see them as potential customers, but you don’t treat them like that. You include a CTA (Call To Action) on every post, you sacrifice your quality, just to increase leads.

After that, several things occur, and trust me, I’ve seen that happen to way too many accounts. People realize you are actively trying to take their money, which comes with less engagement, less views, and less conversions. You end up getting more frustrated and actively try to make more money. It’s a snowball effect, that sets you up for failure.

How to Solve it.

Luckily for you, now that you are aware of this, it’s less likely you fall for this trap. But chances are you also end up losing time in one way or another, just to try and increase your revenue.

Here are some recommendations, in case you need to listen to them:

Stop watching analytics: you heard that right. What are you doing with your analytics? Does anything change in your content? Most likely nothing or very little. We all check analytics constantly. But we are just junkies trying to get our next hit.

Your reader is who drives your business: you are the one building the business. Just like a car is nothing without its gas. Your business is nothing without its audience. Who are you going to sell if there’s no one reading your content? You shall never prioritize selling over the quality of your content (your customer experience).

With these two rules in place, there is no way for you to fall into the “intent paradox“.

My Personal Experience.

Now that you’ve made it this far, I want to tell you about my personal experience. Something similar happened to me.

Although I truly want to help people, I also want to make money. I want to make money, enough so that I can live a life without having to work a 9 to 5. I much rather spend that time (or more) working toward something I’m interested in.

That led me, to be increasingly more interested in making money, I would try any strategy. I would promote my projects to every place and everyone. I would try to leverage my social media as much as I could. Little did I know, that would only end with my account reputation and a decrease in revenue.

I wish I had had access to this post back then.

Before You Go…

It would mean the world if you could check today’s sponsor. It helps this newsletter stay alive.

Content collaboration has never been this easy

Navigating the fast-paced agency world is always a hassle when it comes to efficiency and scaling. That’s why you need the right platform to speed up all your processes.

And Planable is the content collaboration tool that makes teamwork a breeze. You can create, plan, review, and approve all your clients’ content in one place: social media, blogs, newsletters, press releases, briefs — you name it! One workspace for each client.

Content marketing should be about creating impact, not getting lost in a labyrinth of tools, tabs, and spreadsheets. That’s why you can now explore your data at ease with our analytics features and create beautiful reports for your clients.

Because we love organized content. And so do you. More time, more clients.

Try Planable for free

Thanks for reading

Thanks so much for taking the time to read it, I hope you learned a lot and that it was helpful.

It would be awesome if you left a reply with your thoughts, feedback is always appreciated.

See you next Monday, at the same time. Till then, keep Growing.