Some Answers Stay the Same

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Google – “Search Generations” (2025 Global Brand Film)

In “Search Generations,” Google tells the story of how its most iconic product—Search—has evolved across time. The ad intercuts three generations: a father searching “how to fix a bike,” his daughter later searching “how to teach my kid to ride one,” and finally the granddaughter asking Google’s voice assistant “why do we fall?” The spot ends with the line: “Some answers stay the same.”

Key marketing lessons
• Turn utility into emotion: Google takes a functional tool and transforms it into a symbol of growth, continuity, and human curiosity.
• Tell stories through behavior: No dialogue is needed—the search queries themselves are the narrative, showing life stages through everyday interactions.
• Anchor innovation in legacy: As AI transforms Google, reminding people of its timeless human purpose—helping us learn—keeps the brand grounded.
• Use nostalgia with purpose: The generational thread evokes warmth, not sentimentality. It reminds viewers that technology connects rather than replaces.
• End on universality: The final query transcends tech—it’s philosophical, emotional, and deeply human. That’s how product storytelling earns depth.

Takeaway:
Google proves that great advertising doesn’t always need to introduce something new. Sometimes the most powerful campaigns simply remind the world why you mattered in the first place.

Latest Trends and News

WPP Empowers Brands with DIY AI Platform
WPP has launched WPP Open Pro, a new version of its AI marketing platform designed to let brands plan, create and publish their own campaigns. The move signals a shift as brands increasingly take advertising in-house.

Aerie Bolds “No AI in Ads” Promise and Wins Engagement
Aerie pledged not to use AI-generated bodies or people in its ads, posting “100 % real people” on Instagram. The message became the brand’s most liked post in over a year, boosting engagement by ~75%.

Unilever Shifts to “Social-First” Marketing Model
Unilever is redirecting 50% of its media budget towards social media and influencer-led campaigns as part of a global “social-first” strategy. The change moves the brand away from traditional mass-media pushes to constant, community-driven engagement.

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Weekly Tip

Prioritise Readability

Even the best ideas fail if they’re hard to read. Make your content effortless to follow.

• Use simple sentence structures and everyday language
• Add line breaks to avoid dense text blocks
• Choose fonts and contrasts that are easy on the eyes

When reading feels smooth, attention lasts longer.

Weekly Challenge

Content Routine Reset

This week, rebuild your posting rhythm for consistency:

• Pick the exact three days and times you’ll post this week
• Batch-create your content in one sitting to stay ahead
• Use scheduling tools to automate posting
• Track engagement and how much easier it feels to stay consistent

A predictable routine keeps both you and your audience in sync.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.