Short-Form Videos for Education

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Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

“I never read The Economist” Management trainee. Aged 42.

What I love about this ad is how unique it is. It’s a really smart eye-catching eye.

Firstly, let’s talk about its simplicity. Two colors, more than enough to share a concise message, no need for all the extra stuff.

A clear and smart message: “I never read The Economist“ said the 42 yo’ person who is still a Management trainee. Which infers, that if he read The Economist he wouldn’t still be a Management trainee.

But, what’s fascinating about this ad, is that if you only read the big letters, it says “I never read The Economist“, is that something positive? Why shouldn’t read The Economist?. Then you realize that the person who said that, is someone who is far from being an expert, which makes you double think.

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Weekly Tip

Engage with Your Audience on a Schedule
Consistency isn’t just about posting; it’s also about engagement. Dedicate 15 minutes each day to reply to comments, respond to DMs, and interact with your followers. This builds loyalty and signals to algorithms that your account is active and engaging.

Pro Tip: Do this during your audience's peak activity times to maximize visibility and interactions. Use your platform’s analytics to find those golden hours.

Weekly Challenge

Create a 60-Second Tutorial
This week, challenge yourself to make a 60-second video tutorial on a topic related to your niche. Keep it actionable, concise, and visually appealing. Use captions and trending sounds for added reach.

Example: If you’re a food blogger, share a quick hack for perfecting a tricky recipe. If you’re in tech, explain a simple feature in a popular app.

Don’t forget to track the video’s performance—analyzing the results will help you refine your future content.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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