Retention Over Reach

A simple shift in focus plus a hook-practice week to turn visitors into keepers.

Author

Javier García
October 08, 2025 • Estimated Reading Time: 5 minutes

In partnership with

Introduction

Welcome to another exciting week!

Table of Contents

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Best Ad of the Week

Advertisers Demand Transparency in Big Tech Ad Auctions

What’s happening:
Major advertisers are pushing platforms like Google, Meta and Amazon to adopt clearer standards for how digital ad auctions work—how winners are chosen, pricing mechanics, and algorithm changes. The goal: reduce opacity and promote fairness.

Key Marketing Lessons

  • Trust is a competitive advantage
    Transparency in ad buying can become a differentiator. Brands that adopt or demand clearer practices gain credibility and strengthen relationships with partners and consumers.

  • Complex systems need clear narratives
    Explaining auction mechanics in simple terms helps clients, stakeholders and even public audiences understand the value distribution—not just outcomes.

  • Standards can create market change
    Brands aligning around voluntary standards can push systemic reform. If enough players demand disclosure, platform norms may shift.

  • Data accountability is brand risk and opportunity
    When your ad spend depends on algorithms, not understanding them is a liability. Brands that invest in auditing and understanding ad tech gain control, not just exposure.

  • Advocacy is part of marketing today
    Pushing for structural transparency is not just policy—it’s brand posture. It shows that a company cares about fairness, not just performance.

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Weekly Tip

Create for Retention, Not Reach

Viral posts bring visitors; valuable posts make them stay. Focus on keeping attention, not just grabbing it.

• Share insights your audience can use repeatedly
• Build ongoing series or themes that reward returning readers
• Track saves, replays, and shares—not only likes

Growth that lasts comes from content people return to, not content they scroll past once.

Weekly Challenge

Hook Practice Week

Train your ability to capture attention fast:

• Write 10 different hooks for one upcoming post—test curiosity, emotion, and value-driven angles
• Pick the top 2 and post them on separate days with the same content
• Compare impressions, retention, and engagement
• Save the winning style as your new go-to formula

A great hook can make average content go viral.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.

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