From NFT GOD to Alex Finn

In this 2’ article, I’ll break down everything Alex Finn (former NFT GOD) did to successfully rebrand his whole account

Rebranding usually fucks up your account, as most of your followers won’t be able to recognize you

Let’s jump right into it!

In this post, you’ll learn:

• Who is Alex

• Analyzing his profile

• Why he rebranded

• How he rebranded

Who is Alex?

Alex Finn has over 180K followers on X, he is always sharing tips about X, as well as breaking down all the news on the platform

He regularly hosts spaces on X, as well as writes in his newsletter, he shares one of the best content on Twitter

He has been a supporter of the web3 community for years, he started 2 years ago as a side hobby while he coped with work, and recently he quit his 9-5 job, to pursue his hobby, and has succeeded in doing so

It was Alex the one who inspired me to start my newsletter

Analyzing his profile

First, let’s look into his profile, and see if we can learn something…

Profile Picture, and name:
He uses his name, and the profile picture is excellent, plain color, matching his brand color, and great contrast to highlight his face

Banner:
He promotes his brand, and his main product, which is his newsletter, it uses just two colors, with great contrast to immediately grab everyone's attention

Bio:
He gives reasons for people to follow him, this improves his conversion rate, making more people who see his profile actually follow him

Pin post:
He shares a cool video, about a new TV series he is doing, the video proves he shares high-quality content

Why he rebranded

His old profile was holding him back, as most people don’t really trust NFTs or the people who “promote them”

His name “NFT GOD“, and having an NFT picture, wasn’t doing him any good, yeah, it helped him grow inside the web3 community, but it get’s to a point where you can’t grow anymore inside your nich, and that’s where he was

He wanted to grow much more and decided to remove everything that could relate him to NFTs, to become a different person, someone who talks about X, and who is knowledgeable about everything, not only about NFTs

Completely detaching himself from the web3 community, allows him to grow at a way faster rate, and also, all the web3 community who supported him before, still support him now

How he rebranded

The rebranding consisted of changing both his name and profile, as well as stopping engaging as much with the web3 community

Rebranding is all about, making slight changes, getting people used to it, and then making another change until you finally get the result you wanted

If you rebrand overnight, no one will know that’s you

For this he took a long approach, he started rebranding 6 months ago

Here is what he did:

1. He changed his name from NFT GOD to NFT GOD (Alex Finn)

2. Then he changed his name again from NFT GOD (Alex Finn) to Alex Finn (NFT GOD)

3. Finally, he changed his name from Alex Finn (NFT GOD) to only Alex Finn

4. And then, he finally changed his Profile Picture

Something interesting, about his subtle changes, is that you could always know that was him, even if you had been offline for a few months, as he kept his Image the same throughout the process

Finally, when he changed his PFP, although this was the most dramatic change, he kept it similar, by keeping the same background color, which everyone relates with him

When he changed the PFP, I had no clue who that was at first until I saw the color on the PFP, then I realized that had to be him, I checked his name, and it was Alex

I wouldn’t have recognized him if he hadn’t been rebranding his name for almost 6 months, if you ever want to rebrand don’t rush, take it slowly, and you’ll win in the long term