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Playful Marketing
How Brands Win with Humor and Wit.
Javier García
March 12, 2025 • Estimated Reading Time: 5 minutes
In partnership with
Introduction
Welcome to another exciting week!
Table of Contents
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Best Ad of the Week
Snickers’ “You’re Not You When You’re Hungry” Billboard
Snickers’ long-running “You’re Not You When You’re Hungry” campaign has had some hilarious variations, but one of the best was a billboard with a deliberate typo. Instead of the correct message, it read:
🚫 "Yuor Not You Wheen Youre Hungry" 🚫
At first glance, it looked like a huge mistake—until people realized it was part of the campaign. It perfectly captured the message: when you're hungry, you make mistakes!
🔥 Why it worked:
Disruptive humor: A typo on a major ad? It made people stop and pay attention.
Relatability: Everyone knows the feeling of being hungry and a little off.
Social engagement: People took photos, shared it, and laughed at it online.
Latest Trends and News
The Rise of “Unhinged” Brand Personalities
Forget corporate-speak—brands are getting weird, and customers love it. Playful, “unhinged” marketing is gaining traction, with companies embracing humor, sarcasm, and self-awareness to stand out.
📌 Key examples:
Duolingo’s TikTok: The language-learning app posts chaotic, meme-filled videos featuring its owl mascot causing trouble.
Ryanair’s Twitter: The airline roasts customers who complain, turning negativity into engagement.
Wendy’s savage replies: Their social media team claps back at competitors and customers in hilarious ways.
Why this matters:
It makes brands more human—and people trust humor over corporate jargon.
It creates viral moments—funny content spreads faster than polished ads.
It invites customer interaction—people love responding to brands that talk like real people.
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Weekly Tip
Use Humor in Your Next Campaign
You don’t have to be a comedian, but humor is a powerful tool when done right. Try these:
✅ Self-deprecating humor: Poke fun at your brand (e.g., “Our coffee is so strong, it might replace your alarm clock.”)
✅ Play with mistakes: Deliberately “mess up” a tweet or ad to grab attention.
✅ Unexpected humor: Add a funny twist to a serious product (e.g., “Finally, a pen that doesn’t get stolen from your desk.”)
People remember brands that make them laugh.
Weekly Challenge
Post a Funny Social Media Response
This week, engage with your audience using humor. Here’s how:
🎯 Respond to a customer comment with a witty reply.
🎯 Post a funny “expectation vs. reality” moment related to your brand.
🎯 Make a lighthearted joke about your product, industry, or a common frustration.
Watch how humor boosts engagement and creates a more relatable brand personality.
Submissions + Feedback
Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.
Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.
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