One Story Question a Day: The Easiest Way to Boost Replies

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Louis Vuitton — Zendaya x Murakami Capsule Collection

In early 2025, Louis Vuitton dropped a visually striking campaign for its Murakami capsule, starring Zendaya amidst vivid, illustrative backdrops inspired by Takashi Murakami's iconic Y2K-style art. The campaign seamlessly blended fashion, pop culture, and art—making it an instant visual standout.

Key marketing lessons

• Bring heritage back with flair: The campaign revived Murakami's classic collaboration with Louis Vuitton, revitalizing nostalgia while staying refreshingly modern. It invited long-time fans and newcomers to both the artist and the brand.

• Merge celebrity and artistry: Zendaya’s influence and Murakami’s whimsical visuals created magnetic cultural currency—elevating the campaign beyond fashion and into artful pop expression.

• Create content built for sharing: The bold, colorful visuals made the lookbook itself irresistibly shareable across social platforms, driving organic reach and reinforcing the brand’s cultural relevance.

• Celebrate visual storytelling: Even without product copy or long captions, the campaign communicated modernity, prestige, and creativity purely through strong, art-driven aesthetics.

Takeaway: Powerful visuals, culturally resonant storytelling, and thoughtful casting can elevate fashion campaigns into artistic moments that speak for themselves—without relying on overt product push.

Latest Trends and News

S4 Capital Eyes MSQ Merger

Martin Sorrell’s S4 Capital has confirmed it is in early talks to merge with MSQ Partners, an agency network with clients like Unilever and Lego. The move could broaden S4’s sector reach as it navigates slower client spending.

WPP Cuts Dividend and Reviews Strategy

WPP has halved its interim dividend and launched a strategic review after reporting a 5.8% drop in underlying revenue. The company expects annual revenue to fall between 3–5%, citing pressure from client budget cuts and market uncertainty.

AI Influencers Under Scrutiny

The rise of fully AI-generated influencers is sparking a trust crisis on social media. Experts warn that brands must be transparent about synthetic personas to avoid damaging credibility and consumer trust.

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Weekly Tip

Consistency Builds Credibility

Random bursts of activity make it hard for your audience to trust and remember you. A steady presence keeps you top of mind.

• Choose a realistic posting schedule and stick to it

• Keep visual style and tone uniform across channels

• Review performance regularly to adjust without losing rhythm

Consistency isn’t about flooding feeds—it’s about showing up predictably so people know you’re here to stay.

Weekly Challenge

One Question Story

Post a single, focused question in your Stories each day for a week:

• Keep it short, specific, and easy to answer

• Use the question sticker so replies come directly to you

• Share a few of the best responses (with permission) to spark more interaction

• At week’s end, review which question got the most replies and why

A well-placed question can turn silent viewers into active participants.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.