Nike’s Super Bowl Comeback, “So Win.”

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Ad Campaign: Nike “So Win.” – Super Bowl Return

Nike returned to the Super Bowl in 2025 with its “So Win.” spot, marking its first Big Game ad in nearly 30 years. The cinematic black-and-white commercial highlights women athletes—Jordan Chiles, Caitlin Clark, Sha’Carri Richardson—against voiceover lines about things “you can’t” do, ending in defiance and empowerment. It was widely praised as a return to Nike’s emotional storytelling roots.

Key Marketing Lessons

• Leverage legacy to reassert identity
  After a long absence, Nike used this moment not just to advertise, but to reestablish its brand DNA—athletic aspiration, boldness, culture. “So Win.” felt like a homecoming.

• Use minimalism for impact
  Stark visuals, a focused cast, and restrained color emphasize the message. The absence of clutter lets emotion and narrative dominate.

• Choose socially resonant themes
  By framing the ad as a response to “things you can’t,” Nike tapped into broader conversations about gender, limitations, and ambition. That gives the ad cultural weight beyond footwear.

• Boldness draws notice in saturated environments
  In a media landscape crowded with celebrity cameos and humor, Nike’s bold, serious tone stood out. Risky, yes—but memorable.

• Moments are bigger than messages
  The Super Bowl provides scale. When used well, it can amplify not just campaigns but brand philosophy. “So Win.” didn’t just promote shoes—it made a statement.

  

  Nike “So Win.” – Super Bowl Return

Latest Trends and News

Here’s some very latest news across marketing, media, and tech:

• Netflix and AB InBev struck a global co-marketing alliance to promote shows and beer brands via campaigns, packaging and joint events.

• Advertising giants are dialing back climate messaging—renewing contracts with fossil fuel clients even as sustainability rhetoric softens.

• The EU fined Google €2.95 billion for favouring its own ad tech, ordering it to stop self-preferencing practices.

• At IBC2025, key media tech trends took center stage: AI automation, cloud workflows, and new interoperability standards like IPMX.

• A coalition of CEOs launched an AI adoption campaign, pushing public and private sectors to scale AI responsibly.

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Weekly Tip

Questions Create Engagement

People are more likely to interact when you invite them in. A well-placed question turns passive readers into active participants.

• End posts with a clear, simple question
• Keep it easy to answer—one sentence should do
• Tie the question directly to your content theme

Asking the right question not only boosts replies but also builds a sense of conversation with your audience.

Weekly Challenge

One-Line Value Posts

Challenge yourself to share three posts this week where the caption is just one powerful sentence:

• Pick short, punchy insights your audience can grasp instantly
• Pair each with a clean visual or simple graphic
• Post them on different days and track saves and shares
• See which style of one-liner sparks the strongest reaction

Brevity often stands out in crowded feeds and makes your message more memorable.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.