Nike’s Bold New Campaign Asks One Big Question

Introduction

Welcome to another exciting week!

Table of Contents

• Best Ad of the Week

• Latest Trends and News

• Weekly Tip

• Weekly Challenge

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Best Ad of the Week

Nike – “Do You Believe in More?” (2025 Global Campaign)

In mid-2025, Nike launched its “Do You Believe in More?” global campaign, spotlighting everyday athletes and marginalized communities harboring dreams bigger than their surroundings. These cinematic, real-world vignettes—ranging from a skateboarder in Nairobi to an amputee runner in São Paulo—conveyed resilience and aspiration through raw, unscripted emotion. Each frame was grounded in humanity, not performance.

Key Marketing Lessons

• Celebrate the underdog everywhere: Highlighting lesser-seen athletes in authentic settings reinforces Nike’s message of inclusivity and ambition, making the campaign feel grounded and universally inspiring.

• Let narratives define the moment: Instead of focusing on elite performance, Nike chose the power of stories—momentary glimpses into people pushing boundaries—over polished visuals or product shots.

• Use consistent messaging with emotional resonance: The central question “Do You Believe in More?” threads through each vignette, unifying diverse stories under one compelling call to expand what’s possible.

• Redefine what an athlete looks like: By featuring nontraditional athletes, the brand expands its definition of athleticism—reaching new audiences and identities. It becomes not just about sport, but about empowerment.

• Tap into shared humanity: Nike uses emotion—not ego—to drive connection. Viewers feel less sold to and more seen, which builds deeper brand affinity.

Takeaway: Nike’s “Do You Believe in More?” shows that true impact can come from showing ordinary moments of aspiration—when framed with empathy, they become extraordinary.

Latest Trends and News

Bollywood’s Digital Marketing Playbook

Bollywood's marketing strategies are drawing renewed attention—blending AI-powered drop campaigns, TikTok challenges, and film-style content to create immersive promotional experiences. Brands are following suit, weaving narrative-driven campaigns with emerging tech to keep audiences captivated.

India Launches the “DCODE Digital Marketing Playbook”

DS Group, in partnership with WPP Media, has unveiled DCODE – The Guide to Digital Marketing. This comprehensive playbook is tailored for Indian marketers, offering standardized frameworks and best practices to navigate today's fast-evolving digital landscape.

Disney Rolls Out ESPN DTC with Bold Outdoor Campaign

Disney is launching its ESPN direct-to-consumer streaming service with a four-week marketing blitz. The campaign centers on Lyft-operated Cadillac SUVs wrapped with ESPN branding and taglines like “All of ESPN. All in One Place,” targeting high-traffic areas near major sporting events in Los Angeles.

Luxury Petcare Enters the Spotlight

A new premium petcare brand, Lil Luv Dog, is set to debut on August 26. Created by Cara Santana Leto and Stephanie Suganami, the plant-based line includes eco-conscious products like dry shampoo and travel sachets and has already secured $1M in pre-seed funding. It speaks directly to Gen Z and millennial pet owners who value ethics, elegance, and storytelling.

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Weekly Tip

Use Story Arcs

People remember stories more than facts. Structuring your content like a mini-story keeps attention longer.

• Start with a hook that presents a problem or question
• Build tension by highlighting challenges or stakes
• End with resolution—your insight, product, or solution

Even short posts benefit from a story arc. It makes your message easier to follow and harder to forget.

Weekly Challenge

Share a Quick Win

This week, post one actionable tip your audience can apply immediately:

• Choose something small but valuable that brings fast results
• Present it in a short reel, carousel, or text post
• Add a caption that frames it as a “try this today” challenge
• Ask followers to comment once they’ve tested it

Quick wins build trust and encourage interaction, showing your content has instant value.

Submissions + Feedback

Hope you enjoyed today’s post, if you know someone who may be interested, feel free to send it to them.

Also, if you want me to cover any specific subject on the next issue or share some feedback, feel free to reply to this email.